Investing in a smoke-free future
Since 2008, we have invested over USD 16 billion to develop, scientifically assess, and commercialize smoke-free products, supported by a multidisciplinary team of over 1,604 scientists, engineers, and technicians.
Our ambition is that these products will one day replace cigarettes for the millions of adults who would otherwise continue to smoke.
What's the difference?
Explore the significantly lower levels of harmful and potentially harmful chamicals in the areosol of our heated tobacco product versus the smoke of a cigarette.
Smoke-free products contain nicotine, so are they really better?
The majority of these products contain nicotine. And if they contain nicotine, are they really less harmful than a cigarette? Nicotine is I believe, one of the most misunderstood molecules in the world.
Interviewer asks:
The thing is, the majority of these products contain nicotine.
And if they contain nicotine, are they really less harmful than a cigarette?
Nevena Crljenko, Vice President, Scientific Engagement, Philip Morris International, replies:
Nicotine is I believe, one of the most misunderstood molecules in the world.
It’s not a primary cause of smoking-related diseases.
It’s not carcinogenic.
It is conflated in people’s minds with cigarettes, with smoking,
with smoking-related diseases.
What it is, is addictive.
So it’s part of the problem because it's contained in a cigarette.
So it needs to be part of the solution too.
Because one of the reasons why people smoke is the nicotine.
So obviously the alternatives to smoking have to contain nicotine as well.
But if we significantly reduce other compounds that people
are consuming while they consume nicotine,
we’ve created something which is a better alternative to smoking.
The science driving our progress
Explore the scientific principles that underpin our ambition, from tobacco harm reduction and nicotine science to how smoke-free products differ from cigarettes.
Understanding the science
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What is tobacco harm reduction?
Understand tobacco harm reduction -
The facts about nicotine
Learn the facts about nicotine -
Why burning tobacco is harmful
See why burning tobacco matters
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Smoke-free alternatives
Our scientific assessment spans a range of smoke-free products. Learn more about the different categories and how they work.
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