Tobacco Regulation

Smoking causes many serious diseases including cardiovascular disease (heart disease), lung cancer, and chronic obstructive pulmonary disease (emphysema, chronic bronchitis). It is also addictive and can be extremely difficult to stop.

Learn more about the health effects of smoking.

Philip Morris International supports comprehensive regulation of tobacco products based on the principle of harm reduction.

Illicit Trade

We are undertaking a broad series of measures to fight illegal cigarettes, to ensure our brands are protected and consumers get the genuine product they expect.

Tobacco Taxation

Tobacco products are the most heavily taxed consumer goods in the world, with taxes often exceeding half of the retail price.

Around 80 percent of illegal PMI cigarettes seized by authorities in 2009 were counterfeits of our famous brands.

Quick Links

Smoking and Health
Learn more about the health effects of smoking.

Advertising and Marketing
Explore the role of marketing in our industry.

Generic Packaging
Some proposals for further regulation include generic packaging.

Point of Sale Display Ban
Learn more about regulation being proposed in some countries.

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