Philip Morris International’s Goals

Philip Morris International is driven by four key goals that guide us as we grow our business in a responsible manner.

Those goals are:

to meet the expectations of adult smokers by offering innovative tobacco products of the highest quality available in their preferred price category;
to generate superior returns to our stockholders through revenue, volume, income, and cash flow growth and a balanced program of dividends and share repurchases;
to reduce the harm caused by tobacco products by supporting comprehensive regulation and by developing products with the potential to reduce the risk of tobacco-related diseases; and
to be a responsible corporate citizen and to conduct our business with the highest degree of integrity.