Aydin Mizrahi

Meet Aydin - Trade Marketing Manager

Aydin began his career with PMI in 2002 as a Key Account Merchandiser and was soon promoted to a Supervisor position. After two years, he accepted a position as Trade Marketing Executive Supervisor, undergoing training sessions to develop his trade marketing knowledge and technical skills. In 2005, he was given the opportunity to work with the Sales Strategy team in our Operations Center in Switzerland. He smiles when he describes it. “My family was amazed at how well-planned the journey was,” Aydin remembers. “What incredible opportunities. Workshops, world-class training programs, and an exciting multicultural environment. It broadened my strategic perspectives but it also broadened my horizons.”

“What incredible opportunities. Workshops, world-class training programs, and an exciting multicultural environment. It broadened my strategic perspectives but it also broadened my horizons.”

When he returned to Turkey, he continued to develop his management and technical skills in Sales and Distribution, recently accepting the position of Trade Marketing Manager. With over 150,000 points of sale and a vast selection of brands, Turkey is an exciting and diverse market with numerous opportunities. Aydin and his team of 175 employees are responsible for building trusting relationships with retailers. Whether they are visiting a small corner store or a large wholesaler, they listen carefully to retailers’ needs and ensure that PMI continues to be a preferred business partner. Aydin states that building strong relationships with customers takes many of the same skills as being a good manager. “First and foremost, you have to be a good listener. I’m always learning from my sales team, the same way we’re always learning from our business partners.”

 

Aydin is from Istanbul, Turkey. He is an avid skier who enjoys cooking, reading, and spending time with his wife and their young daughter. Meet other people from Sales.

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