University of Otago YouTube Study

PMI responds to the study “Connecting world youth with tobacco brands: YouTube and the internet policy vacuum on Web 2.0,” released on August 26, 2010

August 26, 2010

Philip Morris International does not market or promote tobacco products on YouTube nor do we condone or in any way authorize the posting of materials related to our brands. We have asked YouTube several times to remove content related to our products and will contact YouTube again following the release of the study.


Letter from PMI to YouTube - September 1, 2010 (PDF, 552kb)

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