Rural Communities

We source most of our tobacco leaf from small-scale family farms in more than 30 countries around the world and we believe we have a responsibility to help support the communities where the tobacco we purchase is grown.

In some of these countries, environmental conservation is a serious issue that needs to be addressed. Working in partnership with not-for-profit organizations and government bodies we are investing in meeting this challenge for the benefit of the farmers, their families and their communities overall.


We support programs to protect and enhance natural resources, reforest the land, implement conservation agriculture, provide clean water, ensure food security, and improve the livelihoods of people living in rural communities. The projects we fund are diverse, but they have key goals in common: long-term, sustainable results and self-sufficiency for the people concerned.

Here are some examples of our programs:

  • In Malawi, Mozambique and Tanzania we are partnering with the African not-for-profit organization Total LandCare (TLC) on a multi-year initiative to preserve forests, build schools and provide villages with clean water, eco-pit latrines and fuel-efficient stoves. We are also helping to plant tens of millions of trees for household fuel consumption;  
  • In Indonesia, we are partnering with the local government in Surabaya on a program to conserve more than 1500 hectares of mangrove forest in Surabaya’s East Coast. These efforts are aimed at protecting biodiversity, ensuring employment for mangrove farmers and fishermen and creating eco-tourism opportunities for surrounding villages;  
  • In Thailand, we support, ‘Water from Health to Wealth’, a project to construct rainwater collection tanks in the drought-stricken northeast of the country. These tanks supply fresh water to more than 300 villages year-round.

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