Tobacco Regulation

Smoking and Health

Smoking causes many serious diseases including cardiovascular disease (heart disease), lung cancer, and chronic obstructive pulmonary disease (emphysema, chronic bronchitis). Smoking is also addictive and can be extremely difficult to stop.

Harm Reduction

Our support of harm reduction follows two paths: 

• research and development of products with the potential to reduce the risk of tobacco related diseases;
• support of regulation based on the principle of harm reduction.

Illicit Trade

• We are undertaking a broad series of measures to fight illegal cigarettes, to ensure our brands are protected and consumers get the genuine product they expect.

Tobacco Taxation

• Tobacco products are the most heavily taxed consumer goods in the world, with taxes often exceeding half of the retail price.