Tobacco Regulation

Harm Reduction

We aim to reduce the harm caused by smoking by supporting effective evidence-based regulation of tobacco products and through our investment in developing products with the potential to reduce the risk of tobacco-related disease. Regulations can encourage harm reduction by providing frameworks and guidelines for the development and assessment of products that have the potential to reduce the risk of diseases caused by conventional cigarettes.

Learn more about harm reduction.

Health Effects of Smoking

Smoking causes many serious diseases including cardiovascular disease, lung cancer and chronic obstructive pulmonary disease. Smoking is also addictive and can be extremely difficult to quit. 

Learn more about the health effects of smoking.

Illicit Trade

• We are undertaking a broad series of measures to fight illegal cigarettes to ensure our brands are protected and consumers get the genuine product they expect.

Tobacco Taxation

• Tobacco products are the most heavily taxed consumer goods in the world with taxes often exceeding half of the retail price.