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In 2009 the European Health and Consumer Directorate-General (DG SANCO) commissioned the consultancy firm RAND Europe to assess the impact of revising the European Tobacco Products Directive (Directive 2001/37/EC). The report, issued by RAND Europe in September 2010, examines various options, which DG SANCO is considering in view of the up-coming revision of this Directive. In October 2010, PMI provided the company's views on the RAND report to DG SANCO.