PMI’s smoke-free progress in numbers

A future without cigarettes is possible and we are doing our part to get there as soon as possible.

Led by science and innovation, Philip Morris International has disrupted its business and industry with the goal of completely ending the sale of cigarettes.

We are delivering smoke-free products that are a better choice for adults than continued smoking. Our ambition is to become substantially smoke-free by 2030, with our smoke-free business generating over two-thirds of total net revenues.

As our latest results show, we’re making rapid progress toward our smoke-free ambitions.

* Smoke-free product net revenues year ending December 31, 2015.
** Smoke-free business net revenues as of Q1 2024.

39 percent

of PMI’s total net revenues came from our smoke-free business.¹
33 million

estimated total adult users of PMI’s smoke-free products.
20.8 million

adults are estimated to have switched to our smoke-free product, IQOS, and stopped smoking.
84 markets

where our smoke-free products are available.
USD >12.5 billion

invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.

¹ Smoke-free business net revenues as of Q1 2024. All other figures are as of December 31, 2023.
Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated April 23, 2024, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages.