Zoom in: Post-consumer waste
PMI’s commitment to progress
We believe we can and should play a role in reducing waste from our products, that's why we're addressing the issue of littering by developing innovative solutions.
Our commitment to change strengthens our aspirations of reducing post-consumer waste across our products, by implementing impactful strategies in four target areas:
Packaging, smoke-free electronic devices, cigarettes, and smoke-free consumables.
Tackling post-consumer waste at PMi
Change, like progress, takes time.
Sometimes you need to let the past inform your future.
Well, we have changed for the better.
There is still more that can be done and that is why we're committed to reducing cigarette butt litter and tackling the issue at source.
We are focused on the responsible disposal of our
smoke free consumables, with the rollout of takeback schemes
across the globe. Sustainability and
circularity remain at the core of all our product design,
with the purpose of repairing and refreshing devices rather than
mass disposal. We are minimizing all packaging
materials and improving their circularity using as many
renewable resources as possible. Ultimately,
we are focused on replacing cigarettes for good.
But until that day, we strive to increase our
environmental efforts and encourage those adults who continue to
smoke to join us. We want to preserve resources,
reduce waste, and prevent inappropriate disposal, and help
protect our planet's natural materials. We are using
science and research to inform change, change of design
Change of products
and even a change of behavior. We are also spearheading
worldwide clean up campaigns across 53 countries,
taking over 17 tonnes of litter out of the ecosystem
in 2021 alone. But we cannot do this alone
We need to partner with retailers, governments,
NGOs and consumers to reduce cigarette waste globally.
The best choice any smoker can make is to quit tobacco and v nicotine altogether. But But for those who don't, switching to
better, smoke-free alternatives makes sense.
We have reduced plastic waste in our leading heat,
not burn sticks by almost half, and we run
takeback and recycling programs in markets across the globe.
Circularity is at the core of our smoke-free product design.
By making them more durable, our products will last
longer and have many lives. We are now on track to
establish circle hubs in 100% of the markets we cover
cover, so consumers can repair and refresh their devices.
Plus, we're recycling more of the device materials than
ever before. And it doesn't stop there.
Last year, 90% of our packaging was made from
paper and board. More than 85% of our
liners are now recyclable and will be 100% by the end
of this year. These are just some of the steps
we're taking to address the impact of our products have on the environment.
We are learning from our past to deliver a better smoke-free future together.
Packaging
Our aspiration is for 100 percent of our packaging formats to be designed for recyclability by 2025.
Smoke-free electronic devices
Our aspiration is for 100 percent of our smoke-free electronic devices introduced on the market as of the end of 2025 to have eco-design certification.
Cigarettes
Our aspiration is for at least 80 percent of our shipment volumes to be covered by markets with anti-littering programs in place for combustible cigarettes by 2025.
Smoke-free consumables
Our aspiration is for at least 80 percent of our shipment volume to be covered by markets with end-of-life take-back programs in place for smoke-free consumables by 2025.
Post-consumer waste management
Reducing and appropriately managing post-consumer waste means we can extract, convert, and use fewer raw materials from a planet with limited natural resources.
Embedding principles of circularity and eco-design, implementing effective post-consumer waste management solutions, addressing litter, and promoting responsible disposal of products at their end-of-life are key pillars of our post-consumer waste strategy.
Take a look at our strategy document to read about our 2025 aspirations, and how we’re working to achieve them.
