Job Description

Head of Digital Advertising

Organization Unit: Digital Location: Tokyo Reporting Manager: Director Digital Marketing Purpose of the Position: Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programs. Responsible for the management and output of the Digital Advertising department within the Digital & IS function in Philip Morris Japan. Responsible for the planning and effective delivery of Digital Media activities for our audiences, including awareness strategy, planning & buying and creative, integrated communications and digital strategies, to drive acquisition, retargeting, and brand/product/campaign awareness. Partner with other teams within Digital & IS, and with other business functions, to plan, design and ensure the delivery of innovative, impactful and successful digital communications initiatives and engagement programs for our reduced risk products and conventional products, corporate positioning, and employer brand. Responsible for digital content within digital paid media, delivering the right messaging, reporting, insights and optimization through productive partnerships with Marketing and Digital Media Agencies. Principal Accountabilities ? Responsible for business interface, planning and delivery, in partnership with the other Digital departments, the strategy of our digital media programs, projects and capabilities, delivered through Paid media. Digital channels include but are not limited to: display, social, search, mobile, video, innovation, digital influencers, DOOH, performance media, amplification - along with data, reporting and optimization. Be a catalyst to deliver our digital objectives across each PMI audience - consumers, retailers, corporate affairs, talent and internal. ? Lead tactical activities that deliver the business strategy and commercial objectives across all digital media. Present critical and tactical thinking to deliver the business' Digital Strategy, and commercial objectives across Digital landscape. Collaborate with other digital department members and with key contact points across other functions in PMJ to drive audience understanding and engagement of our Reduced Risk Product category, smoke-free future agenda, IQOS products, retailer engagement, as well as understanding of PMJ as an organization and as an employer. ? Drive activation of our consumers and other audiences through the effective and innovative delivery of experiences and expertise via digital media. As an experienced digital media subject matter expert, deliver Digital Paid Media expertise to the business, and inspire peers and colleagues to become disruptive innovators. Engage with digital partners and suppliers to support our goals. ? Partner with other members of the Digital function to ensure they deliver the campaigns and capabilities needed to satisfy our overall digital strategy, program and commercial objectives. Manage and mentor all members of the Digital Advertising department, to ensure they deliver the campaigns and capabilities needed to satisfy our overall digital strategy, program and commercial objectives. Ensure the team have, and inspire them to create, the space to deliver the most effective output and results. Work closely with teams throughout Legal and Compliance to ensure good work/practice is put in place, highlighted, shared, understood and followed. ? Facilitate close and consistent communication with Global Digital Team and other Global functions for local deployment of all global digital paid assets, and sharing of market requirements and locally envisaged campaigns and assets to global teams. Work across other global teams including Communication, IS, and Science & Innovation to ensure sharing and alignment of digital media learnings, assets, and capabilities. ? Ensure all programs, projects, and campaigns effectively discover, define, design, deliver, deploy and create data to power insight and optimization, for continuous learning and improvement. ? Guarantee delivery of new programs, new capabilities, and enhancements across all our paid digital media. Partner with all functions to ensure an optimal combination of design, content, and functionality, aligned to and reflective of our brand, commercial, and digital objectives. Requirements - Previously worked as part of a media planning and buying team working on at least 5 digital client relationships / digital departments with values/budgets of over £1M each spent with Digital Media, either in digital agencies and/or client side digital experience. - Demonstrable knowledge of a combination of digital transformation, digital innovation and digital delivery. - Understanding of the importance of Digital Project Management, Digital Account Management, Digital Strategy, Digital Media Planning & Buying, Digital Creative, Technology, Digital Insight, Business Analysis and User Experience Architecture. - A strategic and implementation knowledge of digital paid media channels. - Ability to work and enhance our overall digital paid approach, in partnership with Digital Media Agencies.
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