Job Description

Senior IQOS Digital Executive

Philip Morris Korea Inc. is currently seeking talented, business-savvy professionals to join its Digital team, based in Seoul, Korea. This is a unique opportunity to join a world-class multinational company and an industry leader in Korea in a role that will present you with outstanding professional challenges, diverse learning opportunities and career growth. As part of dynamic and evolving Digital team, you will take lead in digital strategy development and deployment along the consumer journey for RRP (Reduced-Risk Product) business in collaboration with OC (Operation Center, Global Headquarters) and internal stakeholders. As we are undergoing a company-wide digital transformation in an effort to expand our RRP business, you will be operating in a fast-paced work environment and will be working in a cross-functional environment with highly matrixed resources. OPPORTUNITIES • Develop integrated digital strategies along the consumer journey followed by campaign/program orchestration for seamless experience • Maximize discoverability via feasible actions on digital & social including search engine optimization (SEO) and search engine marketing (SEM), Digital Influencers, and other means within legal boundaries and internal policies/guidelines • Plan and deploy brand/product campaigns on digital & social platforms in collaboration with internal stakeholders • Drive lead generation via various Digital Acquisition Programs on owned digital & social platforms including IOQS.com in collaboration with Consumer Acquisition Program Team • Drive retention and customer care via various programs on owned digital & social platforms including IQOS.com in collaboration with Consumer Retention / Customer Care Teams • Responsible for the operations of the owned platforms (e.g. IQOS.com, Kakao, IQOS App, etc.), focused on the marketing sphere, including the continued enhancement of user experience • Identify emerging platforms, creative and content delivery trends, and innovative digital acquisition/retention/customer care programs that will continue to transform RRP business • Ensure internal/external compliance and legal requirements in collaboration with internal compliance, legal and control teams • Set meaningful KPIs in collaboration with Data Analytics Team followed by taking improvement actions based on insight and performance reports • Manage 3rd party partners including creative agencies, digital/technology service providers, etc. REQUIREMENTS • Minimum 5 years of experience in digital marketing for B2C or e-Commerce business • Ability to derive business and marketing insights from a variety of consumer and marketing performance data • Familiarity with the consumer journey, digital & social platforms, and key consumer touch points • Developing integrated digital strategies including action plans and roadmap • Ability to manage and operate brand/campaign websites and mobile applications • Familiarity with Kakao platform and its various B2C functionalities • Experience in working with various digital platforms and agency partners • Knowledge of Content Management Systems (CMS), e-CRM platforms preferred • Experience in working with Global Headquarters is a plus • Proficient in spoken and written communications in both Korean and English APPLICATION GUIDELINES • Click ‘Apply Now’ button and ‘Upload a File’ for new applicants • Upload your English Resume either in Word or PDF format (merge your files into one file named as your English name, i.e., CV_Gildong Hong) • Fill in basic information such as employment and education • Create password and submit application BENEFITS & TERMS OF EMPLOYMENT • Contract Type : Permanent • Pension and Insurance : Retirement pension, National pension, Medical Insurance, Unemployment insurance, Occupational health and safety insurance • Medical check-up : Support the a comprehensive medical testing for employee and only one of employee’s family member • Benefits : Group life and accident insurance, Flexible Benefit, Flexible working hour (half-day Fridays) • Work location : Philip Morris Korea, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea
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