Purpose of the Position:
Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programs.
Reporting to the Head of Digital Advertising, the Manager Media Partnerships is responsible for building and maintaining successful commercial relationships with our digital media partners, including agencies and publishers, acting as the first point of contact with partners on a day-to-day basis.
? Responsible for building, managing, and sustaining strong relationships with partners of all levels across media platforms. This includes championing new projects; building the organizational network through targeted outreach and strong project planning, taking positive steps to identify, extend network, and cultivate connections for the fulfilment and implementation of partnership activities; creating synergy by working with partners on tactics, asset delivery, execution of marketing materials, and resolving issues, as well as engaging with internal and external stakeholders to deliver exceptional digital activations. Be a catalyst to deliver our digital objectives across targeted PMI audience - consumers, retailers, corporate affairs, talent and internal.
? Present critical and strategic thinking when analyzing and evaluating media partners - e.g. reporting on partner initiatives, forecasting for strategic changes and evaluating actual performance versus defined key metrics. Work closely with the Global Partnership team to identify and discuss integrated communications and digital strategies to drive acquisition, retargeting, and brand/product/campaign awareness, and partner with other teams within Digital & IS and with other business functions across PMJ, to ensure the delivery of innovative, impactful and successful digital Media Partnerships. Collaborate with other digital department members and with key contact points across other functions in PMJ to drive audience understanding and engagement of our Reduced Risk Product category, smoke-free future agenda, IQOS products, retailer engagement, as well as understanding of PMJ as an organization and as an employer.
? Drive activation of our consumers and other audiences through effective and innovative media partnerships. Lead discussions with potential partners, in coordination with Global Partnership team, and define clear framework for partnership, including KPIs and SLAs. Engage with relevant internal stakeholders (Procurement, Legal, External Affairs) and external agencies to deliver the most valuable output for our business. As a digital media subject matter expert, identify new media partners/opportunities that will enable us to deliver on our business strategies and commercial objectives across digital media. Inspire peers and colleagues to become disruptive innovators.
? Collaborate with all members of the Digital Advertising team, and partner with other members of the Digital function, to ensure they deliver the campaigns and capabilities needed to satisfy our overall digital strategy, program and commercial objectives. Work closely with teams throughout Legal and Compliance to ensure good work/practice is put in place, highlighted, shared, understood and followed.
? Facilitate close communication and alignment with the Global Digital Team and other Global functions for local deployment of global digital paid assets, and sharing of market requirements and locally envisaged campaigns and assets to global teams. Work across other global teams including Communication, IS, and Science & Innovation to ensure sharing and alignment of digital media learnings, assets, and capabilities.
? Ensure all programs, projects, and campaigns effectively discover, define, design, deliver, deploy and create data to power insight and optimization, for continuous learning and improvement.
? Guarantee delivery of new programs, new capabilities, and enhancements across all our paid digital media. Partner with all functions to ensure an optimal combination of design, content, and functionality, aligned to and reflective of our brand, commercial, and digital objectives.
- Proven 6 years or more of experience in a Partnership Account Executive, Business Development, or Strategic Partnerships Marketing Manager role in a digital media agency or digital team on client side.
- MUST have expertise in digital paid media advertising, with understanding of digital media planning and buying, including technical aspects, experience in all steps of the media planning process
- A strategic experience of digital paid media channels. Ability to work and enhance our overall digital paid approach, in partnership with Digital Media Agencies.