Job Description

Marketing Manager – Acquisition team

We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. Now we’ve made a dramatic decision. We will be far more than the leading cigarette company. We’re building PMI’s future on smoke-free products. We have developed a range of completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help! Marketing Manager – Acquisition team Primary goal of our marketing team is to implement effective communication campaigns and marketing programs aiming to convert legal age smokers from cigarettes to our reduced risk products. This role will be responsible for development activities across all 3 cluster markets, Czech R., Slovakia and Hungary and you will be leading team of 1-3 people. YOUR ROLE WILL BE • Leading/coordinating campaign development and transcreation aiming to boost awareness, understanding and credibility of our reduced risk products (RRP) • Building 360 communication plans in cooperation with the Omni-channel team and the owners of the various communication channels, such as PR, Events, Digital and various sales channel teams • Develop marketing programs aiming to convert LAS to users of our RRP products, via encouraging and facilitating the trial of reduced risk products, incentivizing lead generation within traditional channels and beyond, and continuously improving our peer-to-peer referral program • Continuously improve consumer and market understanding, analyzing consumer behavior, consumer journey, competition and product performance, in order to identify new opportunities and address unmet consumer needs / pain points • Manage projects within the immediate team and beyond into country teams, agencies, channel & specialist functions • Strategy development for a respective area of marketing, contributing to the overall business strategy and target setting YOU SHOULD HAVE/BE/KNOW: • Minimum Bachelor degree required • Fluent English is a must, Czech/Slovak is an advantage • 4-5 years of experience in the field of FMCG, Customer marketing / Brand marketing functions; experience from other commercial functions is an advantage • Strong understanding of and passion for brand marketing and communication • Possessing project management skills and having experience in working / leading cross-functional project team(s) compiled from various functions • True team player with the ability to lead and bring the most out of team-work • Fast learner, curious and forward looking, never stops progressing • Strong sense / empathy for consumers coupled with solid commercial acumen • Agility and ability to embrace uncertainty, flexible to adapt • Fight through attitude, agility to work in complex environment with tight deadlines • Good communication skills, ability to influence others at various levels beyond the direct team/function • Entrepreneurship, a true self starter, proactivity is one of your greatest assets We are hiring for the future job(s), therefore we are looking for candidates with aspiration and potential to develop further and grow within the company locally and / or internationally. WHAT WE OFFER Our company offers a dynamic and international work environment, many learning opportunities and the possibility to express your potential through experimentation You will benefit from working in a highly skilled young team, operating in a dynamic and challenging commercial environment You will be part of a professional environment with opportunities for career development locally and internationally. • We offer a competitive salary and excellent benefits package such as: • Flexible working hours / home office possibility • 25 vacation days and 4 sick days • Excellent location - Karlovo namesti (line B, 10 min from line C - I.P.Pavlova), with terrace on 8th floor with great view and ,,Naplavka" behind the corner • Meal tickets and plenty of restaurants close to the office • 5 000 points in BenefitCafe, Multisport card • Summer/winter vacation contribution • Life & accident insurance, Pension plan with contribution (3rd pillar) • Above-standard medical care
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    Prague, Czech Republic
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