Job Description

Manager Programmatic Buying

We are looking for a qualified Manager Programmatic Buying to join our Digital team . You will be working closely with the OC Audience Intelligence team and the local Data Analysis role. You will be responsible for validating audiences and identifying actionable segments. In addition, you will carry out analyses to gain a deep understanding of the current and potential audiences (e.g., demographics, habits, motivations) and hence ensure that the Digital team has the tools to tell stories that resonate with our audiences. Key duties • Adapt, maintain and govern a portfolio of audience definitions including 1st, 2nd and 3rd party data for both prospecting and retention of audiences through the Data Management Platform (DMP) and other relevant tools • Gain a deep understanding of the current and potential audiences in order to segment them leveraging the Global Segmentation Framework while taking into account local nuances • Identify targetable prospects and determine profitable segments within the local market • Filter out irrelevant audiences • Develop best practices for audience sizing & characteristics and apply demographic, psychographic and behavioral data insights to audience segments • Manage our DMP provided by OC, including tagging of audiences according to OC Tagging Framework • Enable real-time bidding for audience-specific ad space by ensuring DMP segments are available in the Demand Side Platform (DSP) • Evaluate quality, quantity and availability of local 3rd party data for potential acquisition • Summarize and document audience segment learnings to continuously improve targeting efforts Your Qualifications • Proven experience in Market Research, Data Management, Social Science or related field • Experience in digital advertising, ad operations and audience segmentation • Solid experience in data management, platform operations and data acquisition • Proficiency in DMP and good knowledge of DSP • Highly analytical, structured, logical and data-driven thinking with a demonstrated ability to drive decision making • Business acumen and understanding of stakeholders and consumers needs • Ability to synthesize information quickly and manage in an environment of uncertainty, ambiguity and complexity • Strong collaboration and influencing skills
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    Jakarta, Indonesia
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