Job Description

Manager External Communications

PURPOSE OF THE JOB: Enhance PM's credibility and reputation through external communications tools and platforms, KOL and media contacts to ensure the public and key stakeholders have correct understanding of PMI's position. The position requires a sound understanding of issues management including emerging regulatory and fiscal issues and developments. Represent the company at designated meetings with external stakeholders, primarily with the media, charity organizations and public agencies. PRINCIPAL ACCOUNTABILITIES: • Being fully aware of specific and general industry and PM issues and corporate positions on these matters. Attend industry, trade and other related meetings to build advocacy and also stay abreast of policy debates and trends • Create awareness on PMI’s corporate image and its scope of activities and feed in positive stories on a continuous basis; identify opportunities to drive presence in media Develop strategies to manage issues and crisis; proactively engage relevant stakeholders to manage reputational risks • Plan and generate resources including, audio visual content to drive PM’s positions mainly in print press and electronic media. Organize briefings, background information sessions, field visits, meetings, and press conferences. Develop locally tailored arguments on major issues, aimed at designated target groups and communicate them exclusively and effectively. • Develop and implement a systematic plan to widen communications network, maintain and further enhance PM’s relations with the printed and electronic media. Enhance media monitoring capability to establish and early warning system in order to drive a proactive approach • Track on a monthly basis the media coverage on PM and the industry issues to identify trends in the public opinion, accordingly develop and implement a monthly “key journalist call plan” to enhance more balanced and positive reporting on PM. Establish strict KPI based measurement system to build a highly effective and performance driven team • Develop, plan and implement engagement activities for tobacco related interest groups (tobacco growers, wholesale trade and retailers) to enlist their support for industry issues in line with PM objectives, laws and policies • Assist Comms Director to maintain and further enhance contacts with business groups and effectively communicate PM’s position on major issues. • Develop communication materials and briefs on major issues, liaise with relevant teams locally and globally to ensure full compliance and alignment. Ensure localized, tailored and customized messages are disseminated to designated target groups exclusively and effectively. SKILLS AND COMPETENCIES Work experience: Minimum 9 to 10 years communcations experience in Media / PR / Corporate Affairs
  • Contract
  • Location
    Karachi, Pakistan
  • Department
    External Affairs
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