Job Description

Digital Content Management Specialist

Are you consumer oriented? Do you feel at home with new digital trends? Do you have a deep understanding of digital communication and know how to convey a message through various digital channels? If your answers are "YES", then you might be the perfect fit for our new position in the Digital team in Zagreb. YOUR RESPONSIBILITIES: - Content ownership for all B2C digital touchpoints; executing content strategy while ensuring brand consistency to achieve business objectives - Deployment of global campaigns and programs by localizing content and assets in line with affiliate and consumer needs; content development for locally driven initiatives - 1-2-1 digital communication - from initiation and briefing, to testing and execution - Deploy SEO strategies for content optimization - Digital channels performance analysis and proposing CX / UX improvements based on actionable insights YOUR PROFILE: - University degree, bachelor’s or master’s degree - +2 years of experience in digital marketing, preferably in corporate setting - Strong consumer focus - Good understanding and considerable experience in working with 1-2-1 email communication development and execution - Solid understanding of performance data, conversion and online customer engagement - Adequate knowledge of SEO and web traffic metrics - Familiar with CMS tools - At least basic knowledge of HTML, CSS - Enjoys working in cross-functional and cross-market teams, highly collaborative and a great communicator - Proficient in Croatian and English with good storytelling skills, while knowledge of Slovene would be considered an asset FIND A NEW PATH: Our company offers you a fresh perspective. Here, you will never stop exploring and discovering. We take on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. With innovative technologies, services, and processes, backed by a competitive salary and compensation package, you will work in a professional setting with clients and team members from all over the world. JOIN A GLOBAL MARKET LEADER We are a leading international tobacco company engaged in the manufacture and sale of cigarettes and other nicotine-containing products We’re building our future on smoke-free products that are a much better consumer choice than continuing to smoke cigarettes. Through multidisciplinary capabilities in product development, state of-the-art facilities and scientific substantiation, we aim to ensure that our smoke-free products meet adult consumer preferences and rigorous regulatory requirements. Our vision is that these products ultimately replace cigarettes to the benefit of adult smokers, society, our company and our shareholders. For more information, see our PMI and PMIScience websites.
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    Zagreb, Croatia
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