Job Description

Consumer PR Executive

Principal Accountabilities: ◆Strategy(Marketing & Media, PR): ① Support consumer PR team on execution of the consumer communications plan under the supervision of Consumer PR Leader. The scope includes: - Develop consumer and media plan. - Segment and analyze the consumer & public needs. - Prepare for the internal presentation to make a consensus with stakeholders. ② Engage and pitch stories to consumer and lifestyle media, bloggers. The scope includes: - Prioritize the media / bloggers which the target end-consumers read/watch. - Prepare media launch and story editorial calendar. - Conduct the engagement to lifestyle media, bloggers. - Maintain media list. ◆Execution PR: ③ Support PR event, round tables, one-to-one pitching from out-of-box thinking point of view. Scope includes: - Co-work with PR agency to handle the events based on the consumer & media communication strategy (Media selections, Event venue selection, media engagement content creation, management presentation creation, narrative creation, management of Q&A etc). - Build the long-term relationship with Media representatives (TV, Newspaper, and Magazine). ◆Analytics (Reporting): ④ Prepare summary reports of media events with reporting tool. The scope includes: - Collect PR result with PR agency or the reporting tool. - Analyze the insight and clarify the lessons and learned. - Create the summary reports to management. ◆Others: ⑥ Active collaboration with the team member to ensure related business/PR knowledge transfer as support of the manager Requirements: 1. 3-4 years of professional experience with proven records in Marketing, Marketing Communications, Communications, Journalism and Public Relations. 2. Experience in working with other functions; able to deliver message effectively verbally and in writing. 3. Solid relationship with key consumer and lifestyle media and bloggers. 4. Marketing background 5. Ability to work with cross-functional teams 6. Understand social media 7. Excellent interpersonal, oral and written communications skills in both English and Japanese language
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    Tokyo, Japan
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