Job Description

Marketing Manager

Position Title: Device & Accessories Manager Organization Unit: Device & Accessories Planning Location: Tokyo Reporting Manager: Manager Device & Accessories Planning Purpose of the Position: The Device & Accessories Manager plays a strategic role in the development and execution of IQOS Device & Accessories portfolio strategy to positively impact on business objectives and targets - including Acquisition, Conversion and Retention business objectives. As the Project Manager of mid to high level complexity Device & Accessories initiatives, the incumbent is in-charge of the full delivery of the projects including planning, execution/deployment and managing the performance. Principal Accountabilities ? Assist Reporting Manager in the development of strategy for the portfolio/communication framework by providing analysis, insights and leveraging data from market and existing programs of specific focus areas, through - Collaboration with research team to understand consumer insights - Leveraging data from CAST, conversion surveys, social listening to understand consumer insights, and - Leveraging learnings from past, and existing programs ? In charge of planning and executing the portfolio/communication framework by collaboration with cross-functions to optimize effectiveness from touchpoint, segmentation, platform and channel perspectives. ? To manage Device & Accessories pricing to ensure legal compliance and synergy across various touchpoints and program as part of overall portfolio management. ? As Project Manager, supervise (Executives in smaller projects) and execute (for projects of high complexity) the development, production, execution and monitoring of projects. ? As Project Manager, collaborate with external agencies directly to - enhance creative co-operation leading to high quality service at optimal cost - ensure that project briefs are accurate (through developing by him/herself for complex projects or by supervising Executives) - manage the creative development processes through project management and providing constructive feedback ? As Project Manager, either by supervising Executives or doing by himself/herself ensures that all developed materials and implemented activities are fully in line with local regulations, by seeking advice from PMJ's Legal Counsel and Corporate Affairs, and submitting and receiving necessary approvals for all developed plans prior to implementation. ? As Project Manager, ensures effective control of all brand related direct marketing expenses within allocated budget, and conducts regular meeting with Reporting Manager. Requirements ? College/University degree, post graduate degree ? 5-8 years’ experience in marketing and planning brand activities in FMCG or electronics industry ? Understanding of business dynamics and consumer insights; ? Development of portfolio management and commercialization; ? Development of large scale promotion, and business development; ? Understanding of organization and interpersonal savvy to collaborate cross functionally, and across regions with multiple stakeholders ? Versatile and resilient. Able to adapt to an agile changing environment. ? Results-driven to produce business outcomes ? Native level Japanese and Fluent level English
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    Tokyo, Japan
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