POSITION TITLE : Analyst (Senior) MRCI (Market Research & Consumer Insight)
Organizational Unit: Commercial PMI
Reports to: Manager MRCI
PURPOSE OF THE ROLE:
The role is to assist in the design, implementation and analysis of market, consumer, and brand/product research studies in Japan; provide active support in the dissemination of strategic market, consumer and brand/product knowledge.
Also, to assist in the conception and implementation of research projects aimed at providing concise and insightful information about adult users’/smokers’ behaviors, attitudes, values and reactions toward PM & competitive brands/brand initiatives/products under the supervision of the Manager MRCI. .
Assist in the design and analysis of market, consumer, brand, sales research projects in Japan. Translate research objective to develop high quality questionnaires to be ready for finalization with Manager. Analyze results and data and prepare reports to meet the research objective. Present findings to internal business partners with support of Manager.
Implement research execution with high quality and in timely manner under supervision of Manager. Make right instruction to research agency, and connect with business partners to make sure preparation of all research materials are correct and ready in time. Supervise research fieldworks to ensure quality of executions.
Provide active support in the dissemination of strategic market and consumer knowledge.
Prepare the analysis reports for discussion with management. Collect all the necessary information , not only related to research data, but also what is happening in the market / what activities are implemented in market, in order to have holistic story in research report.
Contribute on data/insights collection for Asia region or Global team so that they can implement Regional/Global analysis.
Manage multiple project in parallel, which may include cross-functional partnership or co-work with other markets / Region / Global team
Highly agile work attitude may be required especially before big presentations for management
“Connecting dots” style of thinking. Not only from a piece of research project he/she is working on, but also from various data source (past results, market status, consumer trend etc.) in order to better contribute business.
SKILLS & EXPERIENCE:
Functional Skills (technical and non-technical):
Be able to design and execute a research plan. Be able to project lead and manage vendors and internal clients. Basic to mid-level of knowledge in market research techniques both qualitative and quantitative. Good statistical ability
If no experience, being open to learn new field of work, having balanced and objective view point on business. High analytical skills are also preferred.
Previous relevant experience:
3-5 years of experience in Market Research agency, or Market Research function at company.
If no experience in Market Research, 3-5 years of experience at FMCG companies, preferable to have working experience in functions that require business/data analysis.
English Fluent (Business level), Japanese Fluent. Both written and speaking.
Excel, Word, Powerpoint