Purpose of the role:
Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward-leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programs.
Reporting to the Head of Digital Experience, the Digital Lead for Ecommerce Stores is responsible for leading, planning, sales forecasting, tracking and executing on all Digital Owned Media Ecommerce and eTail partnership activities to lead EC Online initiatives.
This includes commercial and consumer experience for ecommerce, our brand and corporate websites, Loyalty web site, Mobile Sites, Digital Experience in Stores, Owned Social Media, Chat, Voice and Digital Ecommerce experience in owned channels and in 3rd party platforms.
Constantly looking at ways to improve our Ecommerce experience and sales volumes by encouraging more visitors to find, explore, experience and buy.
Deliver our Smoke Free Future, Reduced Risk Products, Conventional Products (where appropriate) and Corporate positioning.
Work closely with Global and Regional teams collaborating across Digital (Paid, Owned and Earned) Teams, IT, Marketing, Consumer Programs and External Affairs functions for the deployment of all Digital Ecommerce content and initiatives across Digital Owned Media, 3rd Party eTail platforms (Digital Sales Promotions, Campaigns, Product launches) and Consumer Touch Points, including Supply Chain, Finance and Legal teams.
A strong strategic-thinking leader who can develop, manage, enhance, and deliver consumer-centric ecommerce initiatives for all digital owned media channels and 3rd Party eTail experiences, including but not limited to web, mobile, ecommerce, LINE, SEO, owned social, digital-in-store, which constitute all our digital destinations and capabilities.
Own the ecommerce shop and related numbers (Forecast, Sales, Financial figures) to drive, inspire and deliver enhanced sales volume through consideration of our products, services, and mission by the effective delivery of ecommerce strategy, content and online experiences in Digital Owned Media.
Partner with other digital marketing leads to deliver tactical and strategic initiatives through Digital Owned Media, in support of the business' digital strategy and commercial objectives.
Collaborate closely with SEO, Content, Digital Experience Design, Marketing and IT team to plan, develop and deploy the right messages to our target audience across our owned digital assets.
Deliver audience understanding and engagement of our Reduced Risk Product category, Smoke Free Future agenda, IQOS products, retailer engagement, as well as understanding of PMI as an organization and employer.
Track and measure ecommerce traffic and forecast and report sales volumes and iteratively optimize to improve ROI maximization, working closely with business stakeholders including Digital and Data functions to validate forecasts, capture engagement measures and present metrics to the wider business including but not limited to Finance, Supply Chain, Legal and External Affairs.
Conduct user research and A/B testing to gain consumer insight and guide supporting digital experience functions
Keep up to date on ecommerce and digital integrated marketing trends. Inspire peers and colleagues to become disruptive innovators. Engage with global and regional digital partners and suppliers to support our goals.
Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and analyze data to power insight and optimization for our digital owned media activities.
Deliver always-on enhancement and optimization, on front-end customer facing engagements and management of back-end technology configuration systems and settings, and regular promotional programs and campaigns, across all our owned media. Working in partnership with all Digital and IT technology functions to ensure a high quality combination of design, content and functionality.
- Japanese language advanced level N1 or JLPT1 or N2 level proficiency. Ideally able to write Business Japanese / Keigo.
- Experienced Digital expert with 3 years or more experience in a Digital - Ecommerce environment or similar role. Experience planning and implementing successful Ecommerce strategy, working with Data Analytics and reporting tools to communicate forecasts and actual sales volume.
- Understanding of stock management and supply chain logistics, working with 3rd party suppliers and finance teams. Background in Start-up, Agency or larger scale Corporation.
- Ecommerce demand forecasting and sales volume reporting. Stock management and supply chain logistics awareness. Sales promotion strategy. Data Analytics report generation and Data Analysis. Google Analytics. User Experience (UX). SEO. Content writing. Sales promotion strategy. Requirements gathering. LINE App. Ecommerce. Payment gateways. B2C, B2B.
- Experience working in an Agile team or environment.
- Design Thinking awareness. Experience with CMS such as Drupal / AEM, and Hybris / Demandware beneficial.