Be a part of a revolutionary change At Philip Morris International (PMI), we’ve chosen to do something big. We’re transforming our business, building our future on smoke-free alternatives to cigarettes. With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward as we pioneer the future. We offer the opportunity to join our Reduce Risk Product team, which is in the core of our business in at Philip Morris Israel Ltd (PML). The team manages the flagship product of our company, touching core business aspects such as Marketing, Consumer Excellence, Sales, Services and more. Joining the team is a great opportunity to gain a large range of business experience and knowledge. The position will be part of a team of experienced professionals that will help the selected candidate build his or her professional and business expertise in various fields of interest. You're ‘day to day’ The Consumer Journey Insight Specialist reports to the Consumer Journey Manager. Main responsibilities include: •Gather and structure quantitative and qualitative data from all Consumers touchpoints involved along the Consumer Journey. •Consolidate all the business unit’s to one effective, convenient and clear dashboard. •Applying variety of analytical techniques to perform root cause analysis and building hypotheses that feed in to actions, further research and pilot projects. •Analyze business operations and consumer data while coming up with data based tactical and strategical actionable recommendations, as to identify new growth opportunities, facilitating our cultural transformation from a brand-centric to a consumer-centric organization. •Work closely with our global Market Research team, Digital team and various business groups to plan new marketing activities based on consumer surveys, market researches data and other data sources. •Collaborate with business groups to build initiatives and projects in line with the Consumer Journey. •Build and manage quality monitoring process to ensure various channels perform as expected, ensure data optimization and new initiatives are tracked properly. •Perform analyses to identify actions that will lead the customer in his journey to become promoter. •Establish an in depth understanding of our business environment and assist the decision making and implementation of research projects aimed at providing concise and insightful information about consumers’ behaviors and perception. •Establish a Customer-Centric approach throughout the organization •Build, initiate development and integration an improve tools that target to optimize our analytic capabilities as a business unit. / Develop, integrate and improve tools that target optimizing our analytical capabilities as a business unit. What we offer? As a Consumer Journey Insights Specialist, you will gain experience and valuable knowledge in various areas of the invaluable interaction of consumer experience insights with monetization, marketing, finance and other operational and technical fields. You will improve your analytical capabilities and strategical thinking as you will be heavily involved in providing data-driven business recommendations to key decision makers. Since you will be required to monitor and analyze various types of activities, touching e-commerce operations, marketing campaigns and overall sales, you will have the opportunity to evolve your knowledge and understanding in the more-than-ever hot topic of Consumer Journey architecture. Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: •Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. •Be part of an inclusive and diverse culture, where everyone’s contribution is welcomed and respected, and where you will collaborate with some of the world’s best people and feel like you belong. •Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. Qualities we’re looking for We are looking for versatile individuals with analytical thinking who possess the ability of seeing the bigger picture. Individuals which are action oriented, creative, problem solvers and: •Competent in analytical data processing capable of integrating qualitative and quantitative data sets •Deep understanding of the consumers' needs •Passion for data driven marketing •Ability to tell the story behind the numbers. •Detail oriented •Strategic thinker •Initiative takers •Excellent collaboration with colleagues and senior managers •Independent and self-driven •Good presentation skills •Strong communication skills to make consumer insights relevant for different audiences •Results-driven mindset •Process leading ability Requirements: •BA/B.Sc. in Industrial Engineering & Management •MA in Social |Psychology – preferred •Experience in Consumer Marketing / Product Research - mandatory •Experience driving consumer insights •Vast experience in a commercial/business analytic role (3 years at least) •Experience in a B2C company preferred •Fluent English and Hebrew – read, write and present – mandatory •Strong knowledge of all office software (Excel, PowerPoint, Word) •Specialization in Information Systems – an advantage •Proven experience in big data B2C analysis – an advantage •Knowledge in Consumer Journey methodologies - an advantage •Strong knowledge of Power BI and Tableau - an advantage