You will be part of the Customer Care team responsible for the development and implementation of local CRM strategy and programs that deliver the best-in-class, coherent, omnichannel experience to our adult consumers. We need your talent on board! LEAD THE INDUSTRY CHANGE As a global tobacco leader, we have taken a bold decision to lead the industry transformation towards a smoke-free future, with our innovative technology on reduced-risk products, incl. IQOS. We have set a new course for the company. We have chosen to do something really big. RISE TO THE CHALLENGE As a CRM Specialist , you will: • build direct CRM campaigns to drive adult customer acquisition, retention, and loyalty • develop a testing framework to further optimize our communication channel mix & frequency • manage the volume and coherency of campaigns from customer perspective • be taking part and leading chosen CRM projects, such as segmentation, marketing automation scoring, etc. • help spread your digital & CRM knowledge across the organization • analyze available data and provide actionable insights for the team • be responsible for reporting, budgeting, and optimization of run activities • cooperate closely with internal and external stakeholders and agencies WE ARE LOOKING TO RECRUIT A TEAM PLAYER WITH: • 2+ years of experience in CRM/marketing campaign setup and optimization • hands-on experience in direct marketing (email, sms, push) • ability to design logical multi-channel campaign flows (with business and technology in mind) • knowledge about the customer journey, lifecycle, and value management • ability to challenge the status quo and take ownership for results • attention to detail, project management skills and experience in a fast-pace environment • English with a professional proficiency – it’s our everyday working tool WE OFFER: • a unique opportunity to join an industry leader in the business transformation • possibility for growth by joining an experienced and highly professional team that designs the consumer-centric processes (we also know how to have fun while doing it) • competitive salary and wide range of the best-in-class benefits: o flexible working arrangements adjusted to your needs o private medical and dental care, life insurance o lunch card o employee pension plan o multisport program o wide range of trainings, optional language classes, further education and possibility for support in getting higher professional qualification