Job Description

Brand Manager - Below Premium Brands

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand. You’re potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking. Your 'day to day' Accountabilities Create and propose the relevant long-term brand marketing strategies and corresponding annual brand plans within allocated budgets to achieve marketing and sales objectives. Regularly monitor brand performance and recommend updates on strategies and action plans that are aimed at positively impacting brand performance Finalize and manage action plans and critically evaluate all planned brand activities to guarantee the best implementation of the projects and ensure proper reporting to the Marketing Director. Develop, propose and manage POSM & activities aimed at reinforcing the brand's overall image to best communicate brand attributes and stimulate adult (min. 18) smokers' demand in support of marketing and sales objectives. Review and analyze brand performance vis-a-vis the competitive environment. Identify and anticipate opportunities and threats in the marketplace and develop, propose, and implement specific action plans to ensure permanent company competitiveness in the market. Ensure regular control of brand-related direct marketing expenses and analyze the efficiency and cost effectiveness of all running brand-related activities to achieve maximum return on investment while optimizing the brand's allocated budgets. Lead the coordination and interface with all relevant internal departments to foster internal communication, effective teamwork, and optimization of all allocated financial resources in the development of product/packaging initiatives, trade programs and other brand portfolio opportunities to enhance overall marketing effectiveness. Manage the brand's relationship with creative agencies and other third parties, assisting them in continuously meeting PM standards while evaluating their performance leading to high quality output / service at best prices. Ensure managed POSMs / activities are in compliance with local laws and company principles and practices as confirmed with all required internal stakeholders. Who we’re looking for +5 years in Marketing Preferably with strong background in Sales, Brand Management and Marketing in an FMCG set-up Strong leadership and a "can do" attitude Excellent communication skills across all levels in the organization Influencing and directing others in different cultures, environments and in all levels in the organization. Capability to understand, properly diagnose, and to support improvement activities in all processes within PMI. Has the ability to deliver results through others. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers.
  • Contract
  • Location
    Taguig City, Philippines
  • Department
  • Remaining Openings
  • Job ID
Apply now
share this story