London, United Kingdom





Job ID


Relocation support is available for this opportunity. Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions. The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future. Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place! For our Omni Channel Digital Marketing team in Global Studio, London we are therefore looking for a SEO Content Operations Manager! In this position you will be responsible for maintaining editorial standards for all SEO Content Optimization, map search journeys with Audience Management to discover content gaps, and provide guidance to SEO Hub Leads who are activating local SEO content campaigns across 6 Regions in 60+ markets. This challenging yet rewarding role will have a direct impact in commercializing reduced risk products in key markets online and moving PMI towards a smoke-free future. This role will work with our global SEO agency, and internal stakeholders to optimize and monitor content. You will: • Work with audience management to map search journeys across the PMI ecosystem, providing guidance to internal stakeholders on local content opportunities. • Maintain editorial standards for SEO Content Optimization for global and local content campaigns. This includes but not limited to text, image, video, voice and visual search. • Maintain content dashboards and reporting standards for communicating the success of content initiatives during all stages of the funnel. • Provide recommendations on content projects based on return on investment (ROI) for PMI, and provide feedback when content campaigns are not optimal to the search journey. • Assist copywriters and content agencies on selecting topics that are searched for by legal aged smokers. We’re looking for someone with: • A passion for SEO and copywriting / editing • Previous experience with international SEO • Ability to communicate SEO best practices for content to key partners who may not have a background in search engine optimization • Project management experience • Strong analytical and problem solving skills • Ability to work in a team environment that promotes collaboration • Previous experience using searching tools like: SEMRush, Conductor, Google Search Console, and Google Analytics • Previous experience as a content marketer or content-focused SEO at an established brand or agency • Should have professional experience specializing in copywriting, editing, and SEO • Prefer a Bachelor’s degree in marketing, psychology, journalism or communications What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers. PMI is an Equal Opportunity Employer