Details

Contract

Full-Time

Location

Tokyo, Japan

Department

Consumer

Openings

1

Job ID

27949169

Purpose of the Position: Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programs. Reporting to the Head of Digital Loyalty, the digital content manager is responsible for ensuring a clear visibility and organization of the digital content to be implemented in the different channel: direct relationship and social media. Responsible to define the calendar, priority and type of content to be provided by Marketing to achieve a world class customer experience and increase purchase frequency in our eCommerce website and in-store Accountabilities: - Plan and manage communication planning and the asset library to allow dynamic and personalized messages to our IQOS DB members and user group throughout the different channels available including but not limited to social media, direct mail, line direct messages. Work with Marketing and Consumer programs teams to develop the best digital loyalty experience by proposing innovative and adapted journey to the consumer - Build, manage and enhance processes and procedures to be used by the content team with internal and external contacts and related to content activities ensuring accurate and timely implementation. Build and maintain close relationships with other marketing, commercial and operational functions accuracy in the planning and the delivery of digital promotions and campaigns. - Plan with Advertising and Experience teams to ensure accurate delivery of all campaigns, branding and promotional messages in a personalized way including the definition of UGC strategy to serve our business objective, throughout our existing owned channels or using paid amplification. - Manage and mentor all members of the Digital Loyalty Content team to ensure delivery of the capabilities needed to organize, structure and manage all assets necessary for the loyalty campaign to be personalized and adapted to each consumer targeted and channel - outbound communication, loyalty website media. Ensure the team have, and inspire them to create, the space to deliver PMJ to ensure that good work/practice is put in place, highlighted, shared, understood, and followed. - Bring insights to drive better management of content to drive content optimization and consumer insight. Partner with all functions to ensure an optimal combination content, aligned to and reflective of our brand, commercial, and digital objectives. - Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimization. Requirements - A proven background in community management and social media listening - gained within an agency or client side. Previously worked in a digital department, managed and been responsible for a digital relationships for global corporate clients, delivering at least 50% Digital. - Demonstrable knowledge and experience delivering digital implementation and innovation in Digital Earned Media, including Data / Insight, Retention, Advocacy, Referral. A strategic and implementation knowledge of digital earned media channels. Must able able to demonstrate delivering projects in some of these areas. Knowledge of community management tools (e.g. Sprinklr) and listening solutions (e.g. Brandwatch) is vital. - Good copywriting skills, with capability to develop content and implement internal plans and editorial calendar. Flexible and responsive attitude. Expertise in A/B and other testing methods, In-depth knowledge of research principles and methods and experience in analyzing data - Ability to be able to report and take learnings from email activity on an on-going basis - Experience in working with consumer data, Management of a team, Leadership and guidance of their team, Coaching of colleagues in and outside of the direct team. - 5+ years of working experience in equivalent field - College/University degree - Fluent in Japanese and English

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