Cairo, Egypt





Job ID


Manager Consumer Value & Segmentation Responsible for defining the local consumer segmentation, for deploying the RRP portfolio of products, accessories, consumables and services through propositions that address segment specific needs, and for driving consumer lifetime value. The incumbent is ultimately accountable for embedding consumer segmentation, marketing propositions and consumer value management into commercial programs, projects and initiatives aiming to achieve commercial performance and NPS. The role requires a robust analytical approach and is pivotal in the journey towards translating consumer data into personalized propositions (segment of one) Responsibilities - Accountable for the local implementation of the global consumer segmentation, leveraging consumer and channel insights and analytics (from Global Consumer Insights and Analytics, Consumer Experience, Digital, Commercial Planning) to identify specific consumer needs of segments, segments of few, individual consumers - Manage consumer value throughout the entire consumer lifetime driving increased value per LAS and reduced cost per acquisition/ awareness / retention, through targeted propositions and managing pricing in collaboration with Finance - Improve cost per acquisition, awareness and retention through smart value decisions (promotions, discounts, etc.) - Participate in commercial programs, projects and initiatives from idea generation to go-to-market ensuring consumer segmentation is applied across all activities, product and pricing - Embed the Consumer Value Management framework into CRM initiatives (delivered by Digital in line with Consumer Experience guidelines) defining what we offer to which segment and when Knowledge, Skills and Qualifications: • Master's or Bachelor’s degree in Business Administration, Marketing, or related field required (analytic skills) • 7-10 years of experience • Preferable in Telecom segment • Consumer Knowledge, Insights & Analytics into Action • Broad digital marketing experience Location: Cairo FIND A NEW PATH Our organization offers you a fresh perspective. Here, you will never stop exploring and discovering. We take the concept of on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. With innovative technologies, services, and processes, together with a competitive salary and compensation package, you will have the opportunity to interact with some of the best minds in the business, learn from them and add value. JOIN A GLOBAL MARKET LEADER Philip Morris Misr is an affiliate of Philip Morris International Inc. (PMI). PMI is the leading international tobacco company, with six of the world’s top 15 international brands, including the number one cigarette brand worldwide Marlboro. PMI’s products are sold in more than 180 markets. In 2014, the company held an estimated 15.6% share of the total international cigarette market outside of the U.S., or 28.6% excluding the People's Republic of China and the U.S. For more information, please visit