Tokyo, Japan





Job ID


Purpose of the Role: Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programs. Reporting to the Lead/Manager for Digital Experience eCommerce Stores, the Digital Experience Executive, Ecommerce Stores is responsible for supporting all ecommerce related activities including regular monitoring and tracking of ecommerce sales numbers within the Digital Owned Media platforms and external 3rd party retail platforms, collating reports, analyzing Google Analytics data, and communicating findings to finance, digital and marketing stakeholders. A key function of the role is tracking and configuring pricing and promotion settings and reflecting relevant scenarios and product details in the ecommerce system including the management of product codes along with UAT and sanity tests for production release. The Digital Experience Executive, Ecommerce Stores will coordinate ecommerce activities with Digital, Marketing, IT, Finance and Legal teams and 3rd party vendors locally as well as potentially internationally. Will monitor stock levels and setup product codes. Deliver our Smoke Free Future, Reduced Risk Products, Conventional Products (where appropriate) and Corporate positioning. Work closely with Global and Regional teams collaborating across Digital (Paid, Owned and Earned) Teams, IT, Marketing, Consumer Programs & External Affairs functions for the deployment of all Digital eCommerce content and initiatives across Digital Owned Media, 3rd Party eTail platforms (Digital Sales Promotions, Campaigns, Product launches) and Consumer Touch Points including Supply Chain, Finance and Legal teams. Accountabilities: - Develop, manage, enhance, and deliver eCommerce initiatives for all digital owned media channel and 3rd Party eTail experiences, including but not limited to web, mobile, ecommerce, SEO, owned social, digital shopper and digital out of home - which constitute all our digital destinations and capabilities. Testing, Deployment and Measurement, Insight and Reporting. Display and utilize strong understanding of importance of personalization, programmable owned media, and performance marketing. - Partner with other digital and marketing colleagues to deliver tactical initiatives through Digital Owned Media, in support of the business' digital strategy and commercial objectives. Collaborate closely with SEO and Content and Digital Experience Design team to plan, develop and deploy the right messages, pricing and promotion assets, to our target audience across our owned digital media. Deliver audience understanding and engagement of our Reduced Risk Product category, Smoke Free Future agenda, IQOS products, retailer engagement, as well as understanding of PMI as an organization and employer. - As a digital media ecommerce subject matter expert, drive and deliver enhanced sales volume through consideration of our products, services, and mission through the effective delivery of eCommerce strategy and content in Digital Owned Media. Track, measure and report on eCommerce traffic and sales volumes and iteratively optimize to improve ROI maximization, working closely with Digital, IT, Finance and Data functions to capture and present metrics. This includes: conducting research to guide content teams; development and optimization of high engagement contents for our digital owned assets and ecommerce platform configurations; review and analysis of traffic, issues and other aspects and recommend solutions; working with advertising, marketing, brand and consumer touch points teams to optimize campaigns and initiatives. Keep abreast of eCommerce and digital integrated marketing trends. Inspire peers and colleagues to become disruptive innovators. Engage with digital partners and suppliers to support our goals. - Collaborate with all members of the Digital Experience team, and partner with other members of the Digital function, to ensure delivery of campaigns, capabilities, ecommerce assets and settings needed to satisfy the overall digital strategy, program and commercial objectives. Work closely with teams throughout Legal and Compliance to ensure good work/practice is put in place, highlighted, shared, understood and followed. - Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy, create, assess and manage data to power insight and optimization for our digital owned media activities and ecommerce growth. - Deliver always on enhancement and optimization, and promotional programs and campaigns, across all our owned media. Working in partnership with Digital and IT functions to ensure a combination of ecommerce, design, content, data tracking and analysis and functionality are considered. Requirements: - University Degree - Japanese & English Business Level or higher - 3 years + of proven experience as an eCommerce expert, Digital Experience expert or similar role, planning and implementing a successful eCommerce strategy, web analytics, within an agency or client side - Demonstrable knowledge and experience of implementing eCommerce strategy to achieve great user experience and innovation in Digital Owned Media - An implementation knowledge of digital owned media channels and technologies - Proven experience working with eCommerce sales data including Google Analytics data extraction and reporting, forecasting and analysis to assess and inform future initiatives