Petaling Jaya, Malaysia





Job ID


At PMI, we have chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. We are committed to inclusion & diversity and is proud to be an equal opportunity employer. You’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. The Manager Content will be an integral member of the content development team to develop and deploy online and offline content marketing and optimization with the objective to drive consistent positive customer relationship and business growth. This is an opportunity for the development, market adaptation and execution of RRP communication content for print, retail, displays and utilize a wide range of digital marketing touchpoints which includes Websites, App, eDMs, SMS, social content, digital banners, to name a few to accelerate learn, try, buy/live in line with the consumer journey. Key responsibilities: • Lead the development of an agile communication strategy with inputs from Portfolio and Consumer Experience team. • To develop periodic planned and unplanned content calendar, in line with overall RRP commercialization strategy. Deploy mechanisms to make our databases more dynamic to allow targeting, re-targeting, personalization and setting KPIs in place. • Oversee design and content of website/microsites/3rd party market places in line with OC direction and local strategy. Work closely with Digital and IT team to manage and maintain the official website(s) on regular basis and attain key performance indicators such as reducing the website bounce rate, number of visitors to name a few. • Collaborate with Portfolio and Consumer Experience team to implement brand strategy and consumer programs across various digital and offline touchpoints. Ideation and creation of digital communication that compel target audience into further action (lead gen, demand gen) on digital platforms. • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. • Coordinate development of on-line solutions and adaption to PMI realities to tap into new communication trends. This includes platforms such as smart phones applications, instant messaging, social media sites as well as new vehicles. • Manage 3rd party creative/digital agency for: - Delivery of digital media amplification by creating and implementing campaigns that will drive brand awareness, conversion and increase customer retention; - Adapt, develop, implement , in-store (merchandising, displays), trade/event brochures; - Developing all materials in-line with the brand guidelines and brief to the agency for BAU and campaign based deliverables; - Work with the agency to develop content and deliver within agreed timelines; - Hold the agency accountable for deliverables with minimum agreed revisions. Run pre and post reviews for content delivered by the agency to develop learnings and agreeing continuous improvement to increase the effectiveness and efficiency of content coming from the agency; - Propose innovative ways to challenge status quo for better business result. • Ensure regular control of all brand related Direct Marketing Expenses and analyze the efficiency and cost effectiveness of all running brand related activities, in order to achieve maximum return on investment while optimizing the brands allocated budgets. Essential Skills and competencies: • At least 5 years of working experience in brand marketing and or digital content making and or publishing. • Experience with in digital creative industry, millennials' communities, or movie / publishing companies is an added advantage. • Demonstrate excellent taste on creating and curating multiple types of content, and are well connected to various communities / media. • Experience in engaging with different business stakeholders and influencing people; project management and communication, as well as some planning and budget skills are an asset. • Out of the box creative thinking passion. • Self-starter who possesses exceptional time management skills, has great attention to detail and business acumen. • Demonstrates the ability to work sensitively, and effectively, within and across diverse teams. • Demonstrates authentic ambition, sense of urgency, agility and tenacity and a genuine commitment to revolutionizing the industry. • Excellent written and verbal communication skills. Bahasa Malaysia is highly desired. • Degree in Marketing, communication, PR, journalism or equivalent.