Petaling Jaya, Malaysia





Job ID


At PMI, we have chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. We are committed to inclusion & diversity and is proud to be an equal opportunity employer. You’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. We are looking for a best-in-class strategic insights partner to be part of the consumer insights to deliver consumer-centric and data-driven insights to the business. You will be a consumer and shopper experts, love data, strategic thinker, have good knowledge of quantitative and qualitative research and use these skills to facilitate strategic priority setting in business strategies and execution excellence. This is an opportunity to lead and conduct the real time analytics of bottom up NPS and feedback calls as well as run in-depth diagnostic research into prioritized topics to build consumer empathy, enabling stakeholders to focus on the most pressing consumer needs by connecting the dots through different data sources. Key responsibilities: • Focus the Insights agenda and budget on key business objectives for bigger business impact to: o Lead the design and analyses of market and consumer research studies to deliver accurate, timely and actionable insights on products o Apply analytical techniques to bridge insights across different data sources to synthesize knowledge and inform key business decision. o Create root cause analyses to build hypotheses along the Consumer Journey that feed into actions, further research or agile-lead projects. • Build empathy for the customer by producing in-depth understanding of specific episodes and pain points along the Consumer Journey by: o Conduct in-depth analysis in the prioritized topics to learn about consumer needs and issues, recommend actions, hypothesis for further research or agile-lead projects to support acquisition and retention efforts • Support deployment of NPS system and expansion of experience/touchpoints by managing the data integrity in the system. Lead the root cause analyses to identify actions that will facilitate the conversion of Detractors to Passives as well as Passives to Promoters. Support local inner loop discussion and escalate pain point related analysis to global level for further action. • Lead and manage the integrity of PMI’s international market research tracking tools to ensure quality execution of the research methodology by the research agency, meaningful insights being delivered an deployed to drive business impact. • Provide coaching and motivate the team to build on their analytical, communication and soft skills, optimizing their performance to drive business results. • Ensure all research projects, activities and analysis are fully compliant to procurement and legal guidance. Essential Skills and competencies: • At least 8 years work experience within marketing research in research agencies. FMCG industry is highly preferred. • Proven mastery of quantitative and qualitative research methodology experience. • High level of synthesis skill in connecting the dots from different data sources and translating that to meaningful insights. • Good listening skills and able to articulate ideas and thoughts in the impactful way to deliver insights. • Ambitious self-starter who possesses exceptional time management skills, has great attention to detail and business acumen. • Ability to prioritize, manage multiple projects, conflict-resolution skills and adhere to business-critical deadlines. • Excellent written and verbal communication skills. • Degree in Bachelor or Master Degree in Marketing, Economics, Statistic or Business Administration.