Tokyo, Japan





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Purpose: Based on the Loyalty comm strategy, the role identifies and develops Gateopen based campaigns, assets (video and static asset), collaborative items, to enable achievement of Loyalty goals (engagement activity rate and brand equity) In addition, the individual owns end-to-end development and deployment of one of the two programs Quest or Better Life. Accountability: • 3X Gateopener campaign development & deployment of assets (Video, Banner, Static, products) (+1 : Quest, and Better Life) • Quest content development & deployment on Sphere & Line • Agency & Budget management, Analysis, Reporting, Internal coordination, EA, Legal alignment • Project Team alignment & coordination (CPG, Digital, IT, MRCI, CSC, MK), (timeline management, Project team and MT updates). • Risk Management & content compliance to brand & legal requirements (and optimized for search and user experience) • Content Versioning and A/B Testing  • Monitor content effectiveness - consumer F/B • Performance tracking, analysis & reporting (Cadence meeting) • Cost management (Agency/Budget management) Work Experience: • 8-10 years’ experience in loyalty and CRM marketing activities in consumer goods industries or in agencies/consulting firms servicing consumer goods businesses • Experience working in a matrix-style organization a nice to have but not mandatory • Experience in loyalty programs and comms • Experience in leading cross-functional teams in project management Competencies: Critical Skills: • Strong learning mindset and capability to adapt • Strong analytical thinking • Commercial mindset in driving results • Influencing / Interpersonal Skills (for cross-function alignment) • CRM (CE, Journey) led thinking Critical behaviors: • EQ and interpersonal skills in order to collaborate cross functionally, and across regions with multiple stakeholders • Agile approach to project implementation and a mindset comfortable and capable to adapt quickly to evolving market conditions and consumer behavior Functional Competencies: • Some digital marketing skills/experience including content understanding, development & analysis across POE • Understanding of data analytics as applied to loyalty marketing • Expertise in CRM/loyalty campaign/program planning and measurement • Running Loyalty programs