Tel Aviv, Israel





Job ID


At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the potential to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. If you join our Brand team, you will have the opportunity to create, initiate, influence and take a significant part in the way we implement our brand strategy towards our success. We are looking for your creativity, curiosity and ability to lead complex end-to-end processes - and we will give you them - projects, tasks and a place for personal expression, to succeed and excel, innovate and create. Your day-to-day will include responsibility for developing our brand strategy, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. You will need to be focused on achieving brand business objectives in the short and long term. Who are we looking for? Main responsibilities: •Identify research needs, execute projects, and analyze research in order to identify opportunities •Strong analytical skills, including the ability to generate insights from data •Stay updated on market trends and competitive activity •Establish and manage brand and projects budgets •Define and manage the brand communication strategy •Own the development and messaging of the brand narrative •Create, execute, and manage marketing programs and campaigns Who are we looking for? We are looking for individuals who are action oriented, creative, problem solvers with great responsibilities and have: Requirements: •Bachelor's degree in Marketing, Business, or related field. MBA preferred. •5 years of experience in brand management, brand marketing, or marketing management of a well-known brand •3 years of Experience in content creation (writing & marketing assets) •Proven ability to work cross-functionally •Creative thinker and problem solver •Strong communication skills •Project management experience, with a solid understanding of project management principles and techniques •Strategic thinker able to identify long-term opportunities and trends •Fluency in English and Hebrew •Strong knowledge of all office software (Excel, PowerPoint, Word)