Tokyo, Japan





Job ID


We are looking for an enthusiastic and experienced Analytics Manager to develop insights and opportunities for data driven decision making across our organization – a truly passionate analytics translator, partnering with business as well as our capability pillars to improve how Philip Morris Japan conducts business. You will scope, get hands on and ultimately own various ad hoc deep dives looking into consumer behavior, touchpoints/communication efficiency or potency of our commercial activities. You’ll have the opportunity to deliver the insights you have unearthed to senior managements, elaborate the implications of your findings and finally make recommendations about how we should optimize our activities. The chosen candidate will have a strong aptitude for insights and data driven decision making, clear communications to a wide array of stakeholders and an unrivalled drive for improving outcomes for both consumers and the business. Responsibilities: • Own, Develop and deliver actionable strategies from data and insights – across some or all of the following domains: o Omni-channel consumer behavior – hypothesis development, testing and measurement o Channel attribution and mix optimization – Offline and/or digital deployments - Paid / Owned / Earned • Bringing a data-led perspective to business decision across consumer engagement (online/offline) and commercial/promotional deployments • Craft and propose appropriate methodology and providing direction on the data collection process and analytic workflow to ensure all available information is generated to support business needs • Leveraging advanced analytics capabilities and tools to proactively identify business opportunities and gaining internal support to act upon these opportunities • Consult and advise the business on best practice measurement approaches – facilitate formulations, testing and assessment strategies based on agreed upon goals Requirements: • A minimum of 8+ years’ experience in a similarly scoped insights and analytics role, preferably in a consulting position (internal or otherwise) supporting Retail or FMCG use cases • University degree ( BS / BA - Computer Sciences, Information Systems, Engineering, Business Administration, Marketing or equivalent) • Experienced (hands-on) and well versed in at least one of the following: o SQL o Python o R • Experience with visualization tools Tableau and / or PowerBI • Excellent and communication skills, capable of engaging different levels of seniority • Demonstrable experience in constructing and supporting data driven decisions throughout the cycle - from opportunity detection & requirements gathering, data landscape assessment, hypothesis testing and analysis, insights generation and ultimately business decision prescription in 2-3 of the following domains o Consumer analytics and database marketing o Online/Offline journey optimization and/or offer personalization o Multi-touch advertising – Attribution, ROI and optimization o Operational planning / Sales, operation and supply chain / Trade promotion effectiveness • Familiarity with applied advanced analytics techniques and capabilities – clustering for segmentation, regression and scoring, time series analysis and causal inference, principle component analysis, statistical measurement principles • Analytical mindset, with the experience and ability to leverage data to develop strategy and business decisions – often coming from multiple data sources and delivered as a coherent story • Exceptional drive to create and improve - curious, open and hands on • Consistent accuracy and attention to detail • Experience and ability to manage a team (permanent and contractors)