Dubai, United Arab Emirates





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Philip Morris Management Services Middle East Ltd. is looking for a qualified Brand Experience Executive to join the Marketing & Digital team in the GCC Cluster, based in Dubai. As Brand Experience Executive, you will have the opportunity to contribute in establishing IQOS, our heat-not burn product, as an experience brand across the GCC markets by delivering locally relevant and engaging omni-channel communication campaigns and compelling brand content that will drive brand awareness, consideration, intent to purchase and loyalty, resulting in sales and market share growth and a sustained emotional connection with consumers. Your ‘day to day’ • Leverage on market data and consumer trends and insights to contribute to the development of communication plans and relevant toolboxes across offline and online channels that resonate with local target audiences and help drive critical behavior changes. • Support the Consumer Journey design and its continuous improvement through impactful content creation, consistent with the brand purpose and promise, ensuring touchpoint effectiveness and value creation at the different stages of the customer lifecycle. • Develop local online and offline content and messaging for various campaigns and acquisition or retention programs, based on global brand toolboxes and guidelines, ensuring all content is on-brand, consistent in terms of style, quality and tone-of-voice, and optimized for user experience across channels. • Build and maintain a strong partnership with agencies. Closely work with them for content development or localization, by providing clear briefs, outlining the communication objective, what has to be accomplished, the scope of assignments and project timelines. • Work in multi-disciplinary project teams and collaborate with multiple internal stakeholders for content and messaging optimization in acquisition and retention programs across online and offline consumer activation and engagement channels. • Assess and monitor brand and product communication effectiveness (across channels) and continuously perform improvements to optimize campaign results and ensure maximum awareness, acquisition, retention and NPS. • Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation. Who we’re looking for • University degree in Business Administration/Marketing; MBA is a plus. • 3-5 years of marketing/brand management experience, ideally in consumer centric functions. • Digital experience with an omni-channel marketing approach is an asset. • Strong understanding of and passion for brand marketing and communication. • Excellent planning and project management skills, experience working in multi-disciplinary cross-functional project teams. • Strong analytical skills, problem solving capabilities and data-driven thinking. • Fast learner, curious and outward looking. • Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm. • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint). • Excellent command of English (both written and spoken). Arabic is optional but could be an asset. What we offer Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.