Dubai, United Arab Emirates





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Philip Morris Management Services Middle East Ltd. is looking for a qualified Brand Experience Manager to join the Marketing & Digital team in the GCC Cluster, based in Dubai. As Brand Experience Manager, you will have the opportunity to contribute in establishing IQOS, our heat-not burn product, as an experience brand across the GCC markets by leading brand and marketing omnichannel communication strategies and content development, with strong focus on digital marketing engagement and customer relationship management, with the objective to drive educated category awareness and build brand equity, while accelerating the conversion of adult smokers who would otherwise continue to smoke to Reduced Risk Products and strengthening the emotional bonding of adult users of Reduced Risk Products with the brand. Your ‘day to day’ • Manage the local brand building for Reduced Risk Products across the markets of the GCC Cluster and embed brand guidelines in all commercial programs, projects and initiatives, providing brand and content deep expertise, from idea generation to GTM (go-to-market) and omni-channel execution, to ensure they leverage on consumer trends, provide solutions to consumer pain points, capture retention or acquisition opportunities and address competitive challenges. • Develop, own and project manage the execution of the brand communication plan and editorial (B2C) calendar, in line with the global marketing calendar and each market's business objectives, and in collaboration with the Marketing & Digital leadership team, the Commercial Operations and Consumer Experience teams, the Digital Hub and the markets' commercial teams. • Manage the brand content creation and management for products, accessories, consumables and services across channels and touchpoints (offline and online), in collaboration with channel leads, while embedding global best practices in local content management through the localization/ transcreation of messages, toolboxes and initiatives. • Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behavior changes. • Identify key opportunities for local campaigns, based on expertise and knowledge of the local trends and business environment, design them in line with PMI guidelines, and work in close collaboration with the Marketing & Digital, Commercial Operations, Digital Hub and market commercial teams to ensure effective deployment across all channels. • Create and organize impactful events and other below-the-line activations to build and strengthen brand equity and drive increased IQOS awareness and advocacy. • Continuously assess and monitor brand and product communication effectiveness (across channels) and consistently find opportunities to optimize, in order to ensure maximum awareness, acquisition and retention, and NPS. • Manage external marketing agencies, suppliers and partnerships, including the selection and optimization of the portfolio of partners, in collaboration with the Digital Marketing team and the Digital Hub, to ensure digital first content production. • Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation. Who we’re looking for • University degree in Business Administration/Marketing/Digital Marketing; MBA is a plus. • 7+ years of marketing/brand management experience; preferably in consumer-centric functions and multinational environments. • 3+ years of experience in omnichannel marketing strategies and digital marketing. • Strong understanding of and passion for brand marketing and communication. • Consumer centricity and performance marketing mindset, with strong ability to analyze and interpret multi-channel consumer data (and connect the dots) to arrive to high quality decisions and action plans. • Exceptional planning and project leadership skills; experience working in multi-disciplinary cross-functional project teams and managing a variety of internal stakeholders and business partners. • Strong analytical skills, problem solving capabilities and data-driven thinking. • Fast learner, curious, imaginative, and outward looking. • Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm. • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint). • Excellent command of English (both written and spoken). Arabic is optional but could be an asset. What we offer Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.