Taguig City, Philippines





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to open a savings account or try a new drink brand. You’re potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking. PMFTC is seeking talented people to join its Digital Marketing team. You will be responsible for: • leading a team, developing and executing digital programs • leveraging on data to come up with consumer insights • supporting the digital transformation of Consumer Engagement in Marketing, ensuring all KPIs are delivered • leveraging digital expertise to implement digital innovation as well as ensuring robust processes are implemented to measure the effectiveness of all programs. You will actively drive collaboration with Brand Marketing, Consumer Engagement, Market Research, IT, Legal and other relevant stakeholders to drive the development and execution of digital consumer engagement platforms for combustible cigarette (CC) (website, mobile, scan pack) and be actively involved in the development of the IQOS digital strategy to grow consumer engagement and conversion. You will also develop and design 1-2-1 database marketing with the team for CRM and loyalty programs. Your 'day to day' • Recommend & Execute a comprehensive and agile Digital Consumer Engagement strategy for Marketing. • Drive the conceptualization, production, and execution of digital campaigns by working closely with the brand marketing teams and third-party agencies. • Monitor and analyze consumer data from different touchpoints such as Google Analytics to help improve program mechanics • Liaise with all internal/ external stakeholders regularly to ensure all digital campaign/initiatives are properly identified, communicated, planned, executed and measured and comply with the local legal requirements. • In close collaboration with the Information Technology team, review and advise on technical improvements of existing infrastructure and actively seek out new/relevant digital technology advancements to leverage for future programs. • Manage digital budget and relationship with digital agencies. Strengthen content development capabilities, monitor and benchmark competitor activities and introduce initiatives that position PMFTC ahead of competition. • Actively participate in developing digital capability across the Marketing Team. Who we’re looking for You have a college degree, with minimum 10 years of work experience preferably either in an agency and brand/client side in either of the following areas: Digital Marketing / E-Commerce/ Campaign Development / Commercialization / Project management and has experienced to lead a campaign and team. You must be amenable to be assigned in the main office at The Finance Center, BGC Taguig City, with Mondays to Fridays, with generally 8:30 am to 5:30 pm shift. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers.