Rome, Italy





Job ID


Loyalty Engagement Platform Coordinator Be a part of a revolutionary change At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. The Loyalty Engagement Platform Coordinator is responsible for the develop, implementation and optimization of the lifetime loyalty and advocacy content tools for RRP products adult consumers, acting as key lever in a restricted market to communicate with consumers and trigger advocacy. She/He will define a clear strategy in line with Marketing & Digital Department vision for brand community ensuring all activity is integrated in the overall loyalty strategy and plans and delivers actionable insights that can help in achieving engagement - education - entertainment and satisfaction. Your ‘day to day’ - Sets the direction for all online engagement activities and emotional connection to ensure that the bonding & advocacy experience of the brand is positive and enhance brand loyalty. This includes the set up and managing of a dedicated Content strategy created ad hoc and amplificating operations with User Genereting Content (UGC) and Surprise & Delight. - Coordinate the monthly omnichannel engagement mechanics for users and Ensure alignment on cross-functional team, internal stakeholders (CRM, Communication, Digital, External Affairs) and Briefs with the agencies. - Encourage development of effective cross functional teamwork, encourages involvement and initiative, to improve overall performance of the team spirit, motivation and commitment. - Role Model and Key contact person for all HQ partner and stakeholders representing Italy Market Who we’re looking for • Graduation in Digital Marketing, Marketing or related areas • A minimum of 7 years experience in FMCG companies of which 3 years experience in communications functions • Digital Strategy competencies and proven successful experience in gamification, content strategy, loyalty programs • Project management & communication skills • Team player with a proactive and positive approach • Fluency in Italian and English (written and oral) • Entrepreneurship, positive attitude, attention to details. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. Work location: Rome We offer a permanent contract Philip Morris Italia is one of the two Italian affiliate of Philip Morris International, a leading company in the tobacco world. With almost 1000 employees, it is engaged in the development and commercialization of smoke-free products.