Tokyo, Japan





Job ID


Purpose of the Role: Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes to the benefit of adults who would otherwise continue to smoke, society, the company and PMI’s shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. Be part of the biggest transformation in the history of our company. Reporting to the Head of Digital Loyalty, the digital content manager is responsible for ensuring a clear visibility and organization of the digital content to be implemented in the different channel: Iqosphere - loyalty website, social media and outbound communication. Responsible to define the calendar, priority and type of content to be provided by Marketing to achieve a world class customer experience and increase purchase frequency in our eCommerce website and in-store Accountabilities: - Manage communication planning and organize the asset library to allow dynamic and personalized messages to our IQOS DB members and user group throughout the different channels available including but not limited to social media, direct mail, line direct messages. Ensure the production of effective and rich content in partnership with Marketing and consumer Programs teams Follow the A/B testing calendar and provide necessary assets to identify winner content. - Collaborate with other marketing, commercial and operational functions to ensure accuracy in the planning and the delivery of earned campaigns - website / outbound communication. - Partner with Advertising and Experience teams to ensure accurate delivery of all campaigns, branding and promotional messages in a personalized way including the definition of UGC strategy to serve our business objective, throughout our existing owned channels or using paid amplification. - Ensure delivery of the capabilities needed to organize, structure and manage all assets necessary for the loyalty campaign to be personalized and adapted to each consumer targeted. - Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimization. Requirements: - Bachelor or Master Degree - Proven 4+ years’ experience in related field - An understanding of community management and social media listening. Previously worked in a digital department and been involved in website content integration - planning creation and follow up, usage of CMS - gained within an agency or client side. - Previously worked in a digital department, been involved in a digital relationships for global corporate clients. Demonstrable knowledge and experience delivering digital implementation and innovation in Digital Earned Media, including Data / Insight, Retention, Advocacy, Referral. Must be able to demonstrate delivering projects in one of these areas. - Good copywriting skills, with capability to develop content and implement internal plans and editorial calendar. - Flexible and responsive attitude. Expertise in A/B and other testing methods, In-depth knowledge of research principles and methods and experience in analyzing data - Ability to be able to report and take learnings from email activity on an on-going basis - Experience in working with consumer data, Management of a team, Leadership and guidance of their team, coaching of colleagues in and outside of the direct team.