Bogota, Colombia





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Digital Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand. You’re potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking. Your ‘day to day’ This role will lead the email marketing and SMS channels, responsible from strategy, planning, implementation, analysis to optimization of emails and SMS texts deployed for the Andean Cluster on a B2C approach. The person will also be responsible in building and executing marketing CRM/retention strategies and campaigns, working closely with cross-functional teams within the Cluster/Region. ∙ Lead Digital Platform, strategy and execution plan for total Andean Cluster brands deploying an effectively connect plan to target consumers through full funnel from awareness to conversion. With our digital hub, you will create smart communication flows, taking the consumer journey in mind. ∙ You will continuously monitor the effectiveness of your campaigns, to be able to strengthen them. Manage all phases including planning, deployment, analytics and optimization. Leverage heat-mapping and other performance-based tools to analyze email performance and optimize future campaigns. ∙ Lead email marketing and SMS marketing segmentation throughout the customer lifecycle and serve as an internal subject matter expert in specified customer segment(s). Identify opportunities with key segments, develop and present A/B tests to scale revenue and KPIs. To develop with Data Strategy team. • Support integration and on-going targeting of CRM lists in paid media channels. • Support customer database analysis, including RFM modeling, cohort analysis, lifetime value analysis and product performance by customer segment. Identify email marketing tactics and levers by segment. • Lead all monthly CRM analytics and KPIS by customer segment and activity. Identify trends and opportunities by segment to be sahres with Content/ Adq and Ret managers. Among others Who we’re looking for ∙ Bachelor’s degree and 5+ years’ experience managing the email marketing and/or CRM channel ideally with an email marketing/CRM agency or brand. ∙ Strong analytical skills, with experience creating RFM models and cohort analysis. ∙ Experience with one or more of the advanced email marketing platforms [Adobe Campaign, BlueCore, SalesForce Marketing Cloud]. ∙ Advanced excel skills, including pivot tables, v-look, etc & ability to synthesize data recommend actionable tactics based on trends. ∙ Proven track record of driving performance and scaling revenue through the email channel. ∙ Fluency is key email marketing and e-commerce analytical tools include Google Analytics or Adobe Campaign ∙ English: Advanced (both - written and spoken)- ∙ Microsoft Office (Advanced) What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: ∙ Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. ∙ Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. ∙ Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. ∙ Take pride in delivering our promise to society: to improve the lives of a billion smokers.