Seoul, South Korea





Job ID


BE A PART OF A REVOLUTIONARY CHANGE At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Reporting to the Head Digital Loyalty & CRM, CRM Activation Executive is responsible for CRM content and creative, channel and consumer experience planning, implementation and optimization. Understanding the target audiences and approach to ensure loyalty - deepening IQOS conversion, driving advocacy, higher NPS and encouraging tactical referral through 14 days trials. Using a combination of CRM channels, bringing targeted & personalized communications. YOUR ‘DAY TO DAY’ • Plan, develop, manage and deliver the digital loyalty & CRM activation for consumer 1:1 direct communication • Manager corporate CRM calendar with control # of messages / uses of CRM channels to keep healthy level of consumer communication • Plan, develop test, deploy, measure / report and optimize our CRM activation • Leverage expertise in consumer program teams, digital experience/eCommerce team & IT for consumer one-to-one engagement • Display and utilize strong understanding of importance of consumer experience, CRM strategy, CRM segmentation, personalization, content, channel and A/B testing. • Develop and optimize for CRM contents/Channel for high engagement by constantly reviewing and analyzing of key CRM KPIs (e.g traffic & CRM to purchase) working with with relevant teams • Plan and deliver always on enhancement and optimization across all our CRM channels • Create clear and structured deliverables to clearly communicate meaningful insights to a non-technical audience • Drive tracking reports, analyze performances and translate into actionable business insights and recommendations WHO WE’RE LOOKING FOR • Bachelor’s degree, preferably in marketing, digital, computer science or IT • Minimum 5-6 years of proven experience in digital & CRM for B2C busines, preferably working in consumer goods/retail • A proven background managing digital CRM programs and platforms in earned digital media channels / content / loyalty & retention / advocacy & referral - gained within an agency or client side. • Have consumer first mindset and focus on understanding target/personalized CRM activation to create commercial impact via on-going CRM activation & optimization • Knowledge of eCRM tools (e.g. Sales Force Marketing cloud, Adobe campaign) & understanding of CRM channels (Kakao, LMS/SMS & eDM) is vital. • Advanced knowledge of standard and current digital communication practices, strong expertise in A/B and other testing methods • In-depth knowledge of research principles and methods and experience in analyzing data, Knowledge of Loyalty programs including Sales Force Marketing Cloud • Familiarity with web analytics tools (e.g. Google Analytics)with analytical mindset with numerical aptitude • Business level English is mandatory both verbal & written communication • Technical understanding for consumer data platforms and ecosystems would be plus • Proficiency in SQL & Power BI would be plus WHAT WE OFFER Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Be able to work in flexible work schedule (half-day Fridays), and receive competitive compensation & benefits including Group life and accident insurance, Welfare card etc. OTHERS • Contract Type – Permanent • Work location - Philip Morris Korea, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea HOW TO APPLY • Go PMI career site, "" and set ‘South Korea’ and search for the job • Click ‘Apply Now’ button and ‘Upload a File’ for new applicants • Upload your English Resume either in Word or PDF format (merge your files into one file named as your English name, i.e., CV Gildong Hong) • Fill in basic information such as employment and education • Create password and submit application