Bogota, Colombia





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products. We’re looking for customer-centric people with strong B2C experience to play a part in this major marketing transformation. If you have omni-channel skills in e-commerce, marketing, channel strategy, customer experience or digital strategy, it’s a career-changing opportunity to shape a new global function and help create a smoke-free future. Your ‘day to day’ Contributes to deliver brand building, brand awareness, consideration, intent to buy and loyalty for CC (Combustible Cigarettes) brands, embedding the global brand guidelines in the cluster, to develop and trans create all trade (offline) toolboxes, messaging, and overall content. 1. Support Brand content manager in CC brands and marketing plans, calendar, and events by providing insights and trends evolution in the trade environment to better address costumer needs. 2. Accountable for the cluster content and messaging development for CC brands across trade channel, in collaboration with commercial operations team. Developed toolboxes will be produced and implemented by commercial operations. 3. Liaise with BMR key stakeholders (incl. local Legal and External Affairs) to provide them with all the information to check contents/initiatives and to perform a proper risk assessment if needed. Guarantee the proper process to ensure the approvals. 4. Monitor evolution of customer needs and trends / social currency, in order to identify opportunities to strengthen commercial initiatives and content impact among trade audience (retailers, shopkeepers and trade staff). 5. Continuously assess and monitor brand and product communications effectiveness in trade initiatives to optimize awareness and brand messages delivery, to drive performance. 6. Working with marketing agencies and content partners, with the aim to create and provide proper and clear briefings, to develop / localize the offline communication materials for trade channel. 7. Support the Brand content manager in monitoring budget execution for trade content initiatives across the Andean Cluster. Who we’re looking for • A minimum of a University degree in Marketing, Advertisement, Industrial Engineering, Business Administration or similar. • At least 5 years of experience in marketing or consumer focus commercial areas. • Proven experience working with brand strategy and building initiatives, campaigns and working closely with agencies. • Preferable experience in branded trade marketing or shopper marketing, and omnichannel campaign developments from insights to deployment. • Solid understanding of communication and commercialization channels as well as consumers and shopkeeper engagement. • Is a must to have knowledge in project management & FFWD or Agile ways of working. • Experience with consumer knowledge, insights & Analytics into action. • Understanding of trends and ability to respond to consumers wishes. • Creativity and ability to produce innovative and impactful ideas. • Is a must to have the understanding and proven experience in FCMG. • Advanced English level is required, capable of maintaining conversations with others on daily basis. • Collaborate and apply a global mindset - delivering strong results in closer partnership with others across work areas. • Excellent verbal and written skills, with high aesthetic sensitivity and a creative mindset. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: - Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. - Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. - Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. - Take pride in delivering our promise to society: to improve the lives of a billion smokers.