Toronto, Canada





Job ID


Be a part of a revolutionary change At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of millions of smokers in the country. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. The Owned Media and Content Executive will work on leading our owned digital media channels including website, social media, apps, e-commerce, and others by planning, developing and implementing digital content strategies. Your day to day • Assist in leading owned media channels including website, social media, apps, e-commerce and others. • Optimize our website by working with digital vendors and local B2C to increase site speed, improve navigation, legal age customer paths and checkout process using qualitative and quantitative tools. • Assist and lead the development of communication programs and catalog set up. • Implement plans to manage and optimize owned media using omni-channel thinking and understanding legal age consumer journey. • Develop and implement effective organic search engine optimization (SEO) strategies to grow organic traffic and ensure ranking on legal age consumer queries. • Keep up to date with SEO and integrated marketing trends. • Implement troubleshoot issues related to the websites and ecommerce. • Ensure legal / data privacy teams are on board to ensure adequate data control measures and standard reporting. You are the right fit if • You have College/University Degree related to e-Commerce/Computer Sciences/Business Studies • You have 3-5 years in e-commerce, with an understanding of funnels, organic SEO • You have prior experience on content optimization via UI/UX • You have experience working on successful end-to-end digital programs - from concept to execution to reporting and optimization • You have experience managing social media channels and content • You have experience managing apps What we offer We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, exciting environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. Who we are We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada -an International Fortune 500 Company. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018 & 2019. We currently employ over 700 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: