London, United Kingdom





Job ID


Be a part of a revolutionary transformation. At PMI, we’ve chosen to do something really huge. We’re building our future on smoke-free products. With huge change, comes huge opportunity. So wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. As a member of the Digital Activation Team, you will be responsible for the planning and effective delivery of Digital Media and Lead Generation activities for our consumer audience. You’ll own a meaningful part of our business, with significant responsibilities but tremendous support from across the organisation. You’ll own all of our paid digital acquisition channels, including development, planning, execution, and measurement, to drive audience awareness, growth and traffic to our e-commerce website. Working in close collaboration with the UK marketing team and our European digital hub, you’ll lead and collaborate with external agencies to deliver an increase in awareness and ultimately new customers through our digital channels. Key Responsibilities • Planning and implementing all aspects of Digital Paid Media, connecting with our coordinated communications and digital strategies, to drive Audience Digital Activation. • Partner with other Digital Teams and, in collaboration with all business functions - plan, design and ensure the delivery of innovative, impactful and successful digital communications initiatives and engagement programmes • Develop and implement the digital acquisition strategy with key partners across the business to improve impact • Lead the management of awareness through lead generation and all key activities available, work with both the external agencies and internal key partners to deliver and support all campaigns. • Build paid media launch strategies for new product releases, in tight collaboration with our Consumer Experience team and key agency partners. • Implement the delivery of digital campaigns as part of our multi-channel multi -brand strategy • Work closely with internal Brand, Marketing, Corporate Communications, Legal, External Affairs and counterparts in the EU and Global media and lead generation teams • Act as the key UK point of contact for Digital Media & Lead generation with the Global Digital Team and Local partners Who we’re looking for You will have previously worked within a media planning and buying team in Digital Media agencies and/or client side digital teams. Your experience will include acquisition/direct response (as opposed to brand) and include experience in high volume programmatic media buying (including on social media channels) to drive scaled customer acquisition. You'll possess proven knowledge of a combination of digital transformation, digital innovation and digital delivery and be super comfortable within environments that have covered Digital Project Management, Account Management, Strategy, Media Planning & Buying and Creative. We're looking for someone with the ability to truly enhance our overall digital paid approach, with an understanding of and proven experience across a combination of integrated digital consumer journey design, web and mobile display strategy / delivery, creativity and content, Digital Paid Innovation, analytics, digital Media Strategy and digital content marketing. You'll have worked in partnership with media agencies to define, design and deliver large scale consumer goods or similar digital campaigns (even better if integrated with traditional media) to drive awareness. A core understanding of audience activation and engagement, segmentation, digital experience planning and audience behaviour /strategy is also important. What we offer Working with us offers a career that is fast-paced, demanding and interesting. We also want it to be rewarding. From our smart work environment allowing a blended approach to home and office working, to our enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you. Our commitment to inclusion PMI is on a continuous journey to ensure that all of our employees feel welcome and feel that they belong. We have a number of internal networks that are inclusive and open for anyone to join, including networks covering employees from ethnic minority backgrounds, LGBTQ+ and gender. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.