Toronto, Canada





Job ID


Be a part of a revolutionary change At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of millions of smokers in the country. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Your day to day As Paid Media & Partnerships Lead, you will be responsible for leading the development, execution, and optimization of quarterly media campaigns. You will be responsible for ensuring paid media projects are successfully planned and aligned with other parts of the business while contributing to the growth of the company objectives via paid media strategies. As part of the digital team, you will be responsible to for the day-to-day management of digital marketing campaigns with the purpose of growing awareness of non-combusted alternatives (“NCAs”) for legal age nicotine users. You will be working with an agile, consumer centric digital team to test/learn/optimize how to continuously improve our paid media mix. You will be working with internal and external partners to grow digital acquisition channels to generate brand awareness. You will be leaned on to use data-focused insight, to help optimize and deliver on performance based KPI's. You will use strong project management to make sure deadline are met and stakeholders are informed while navigating through a highly regulated industry You will be accountable for: - Leading the execution of digital channels acquisition and partnerships, growing brand awareness with clear KPIs and using data centric approach to constantly learn and adapt to the new external and legal environment. - Discovering and experimenting with new platforms to drive growth and capture untapped adult smoker audiences. You will identify platforms spanning across multiple categories to generate awareness as well as platforms suitable for re-targeting. - Developing legal age consumer journey understanding as well as brands to create the right media mix with a clear call to action. - Working closely with internal stakeholders, especially Consumer Journey, to ensure right content and appropriate reporting and ensuring data privacy teams and data control measures are in place. - Developing the campaign plans, seeking internal approval, and ensuring smooth execution. You analyze campaign results, report on key metrics, and constantly optimize existing (if needed) as well as future campaigns based on data driven learnings. - Compiling and delivering all the necessary tracking for external reporting. Your responsibility will be to develop deep understanding of consumer journey as well as brands so the content development is aligned and provide ongoing actionable insights into campaign performance to relevant stakeholders. YOU ARE THE RIGHT PERSON FOR THIS JOB IF YOU HAVE - College or University Degree related to e-Commerce, Computer Sciences, Business Studies or other relevant field - 3-5 years’ experience as a multi-channel expert across Paid Display, affiliate performance marketing, and Retargeting channels, - Have worked with or for an agency that has used affiliate tracking tools/DCM/Google Analytics/Data studio/worked with a DMP - Strong project management and delivering execution excellence - Expertise in developing paid acquisition channel strategies for growth with a data-focused mentality. - Strong communication and analytical skills - Familiarity with analytics platforms, a track record of distilling actionable insights from data WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.  WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada -an International Fortune 500 Company. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018 & 2019. We currently employ over 700 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: