Heredia, Costa Rica





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business. Your ‘day to day’ Key role in the cluster Digital Unit, working closely with Consumer Experience and Commercial Operations to grow consumer engagement and conversion, while driving efficiency and provide data insights for our internal stakeholders and markets. CRM Strategy & Management, supporting acquisition and retention programs Define and optimize an ongoing CRM communication (aligned to global frameworks) including messaging, testing/optimization, segmentation, creative requirements and frequency Co-develop (with regional hub) an editorial calendar based on known global and validated local campaigns Revise editorial calendar & performance and provide corrective direction/feedback to Hub as necessary Marketing cloud – strategy and follow up Who we’re looking for • 3+ years with experience in CRM: Salesforce, Mkt Cloud/Mailchimp • Expertise in managing brand presence on external partners websites • A data-focused mentality and familiarity with analytics platforms and with a track record of distilling actionable insights from data. • College/university degree; marketing/Commerce/Computer Sciences/ business field is advantage • Advanced English Skills • Proficient with Google Analytics 360, Salesfource Search Console and basic understanding of Google Tag manager • Ability to relate SEO concepts to non-SEO audiences of different levels. • Technical understanding of CSS, HTML, JavaScript What we offer Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future