Details

Contract

Full-Time

Location

Toronto, Canada

Department

Global Communications

Openings

1

Job ID

47756367

Open to remote work - 12 months Contract Be a part of a revolutionary change At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of millions of smokers in the country. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Reporting to the Digital Lead, the Digital Social Media Community Coordinator will play an integral role within RBH's External Affairs Communications team ensuring that campaign touchpoints are catered to optimally. By building and nurturing a digital community of adult Canadians through meaningful dialogue and engagement, RBH can help to spark a conversation generating awareness, acceptance, advocacy, and mobilization to support our vision of a smoke-free Canada. YOUR DAY TO DAY • Enable real-time communications and enhance volume, velocity, and quality of RBH’s/Unsmoke Canada’s social media, web and email communications channels/platforms. • Lead the community management of all External Affairs social media & email/web channels/platforms through active content development, publishing, monitoring, listening, community engagement and reporting. • Support the development and lead the deployment of a social media, audience engagement & email strategy through research, insights, benchmarking, messaging, and audience identification. • Collaborate with internal stakeholders and external agencies as needed to develop fresh, ongoing multimedia content (Copy, Infographics, Images, Videos, E-newsletters, Podcasts, etc.) relevant to audiences according to defined segmentation, channel-type, and journey stage. • Support the strategy development and actively manage the email marketing lifecycle (Campaign Email Journeys/Messaging/Publishing/Scheduling/Engagement). • Provide insights based on data (keyword/industry/research/trends) to inform content marketing strategy and collaboration with content contributors to create impactful, objective-oriented content. • Discover and explore digital trends, best practices, relevant competitor/industry approaches, new solutions and opportunities, that can contribute to strategic objectives and/or audience experience. YOU ARE THE RIGHT FIT IF YOU HAVE • Post-secondary education in Communications/Business/Marketing/Public Relations or Journalism. • Proven digital community management experience. • Experience in building and managing email marketing/advocacy/mobilization campaigns. • Working knowledge of Web/Social/Email Content Management, Publishing, Engagement and Analytics platforms, tools, and technologies. • Deep understanding of digital and social media realms; passionate about generating and sharing content and new technologies. • Strong written (Familiar with Canadian Press Style guide), copywriting and content creation (Social Media/Email/Web) skills. • Strong interpersonal skills, comfort, and ability to build collaborative relationships with a variety of external and internal stakeholders. • Experience working in/with highly regulated industries a plus. • Fully bi-lingual (EN/FR) writing capabilities a plus. WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada -an International Fortune 500 Company. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018 & 2019. We currently employ over 700 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

Apply