Heredia, Costa Rica





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business. As Paid Media Specialist your will be responsible to lead the deployment and execution of Paid Media for Caricam Markets, by driving acquisition, retargeting, and brand/product/campaign awareness to engage with consumers along the journey from discovery and acquisition through to conversion and loyalty. Your ‘day to day’ • Collaborate with our global media agency to define local digital paid media strategies that deliver against overall business strategy and objectives • Define digital campaign objectives with the local team including KPI’s, targets and benchmarks • Developing campaign briefs in collaboration with media agency and local affiliates and closely supervising execution and optimization on both channels • Evaluating and signing-off the paid media plans built by the media agency, for all markets and campaigns in your remit, to engage with our audiences effectively and efficiently. • Coordinating optimal digital channel mix and budget split with the paid media agency • Ensuring compliant execution of campaigns through adherence to approved processes, tools and AdTech • Planning and executing of A/B testing for campaigns, evaluating results and implementing most effective options • Work with internal teams to map 1st / 2nd/3rd party opportunities that can help to reach audiences relevant to media strategies developed; • Help to extend positive PR coverage through earned media amplification to increase reach to most relevant audiences • Define the measurement framework applicable for each paid media campaign following media strategy and objectives highlighted vs. brief; • Measuring and reporting on the performance of all digital paid media campaigns recommending optimizations in a frequent basis to improve campaigns performance • Continuously gathering improvement suggestions for the relevant media agency, challenging them to adapt the strategy when required. Who we’re looking for Strong knowledge of media strategy and planning and acumen of digital media landscape in the Caricam Region • Previous experience in working in or with a media agency (e.g., compiling briefs and evaluating media plans). • Proven experience in running paid media campaigns: paid search, display, programmatic media buying, native, social media across platforms. • Well versed in digital advertising technologies and paid media landscape (DMP, DSP etc.) • Able to run independently both globally-led and local campaigns. • Good analytical skills, data-driven and critical thinking and ability to challenge with facts to support your opinion. • Strong communications skills – concise and to the point – and ability to work in diverse teams. • Experience with attribution, econometric and media mix modelling a plus. • Experience with advertising and reporting tools. • Experience in Digital Marketing, w/ a digital media agency or blue-chip corporate (D2C focus) • University degree in (Digital) Marketing, Communications or related field.