Cape Town, South Africa





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible! We’re totally transforming our business - and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly new directions. Consumer centricity is the driver of our new model and consumer insights are at the heart of understanding our adult consumers as we strive to build our smoke-free future. The Consumer Insights team is PMI’s connection with consumers, turning our understanding of different markets and motivations into effective marketing, commercial and business strategy. We’re driving forward our revolution. If your skills are in analytics, economics or business management, there’s no better place to work right now. We have the resources and the people power to succeed. Our culture is creative, collaborative, flexible and dynamic, with a refreshing lack of hierarchy. If you’re adaptable and comfortable with ambiguity, you’ll find so much freedom here to craft your future and endless opportunities to develop. Your ‘day to day’ As the Hub Head of Insights, you will be responsible for providing management and the organisation with consumer guidance and direction for your Hub markets; all in achieving commercial results for our portfolio of Reduced Risk Products and conventional cigarettes, by: - acting as a strategic insights partner to Commercial teams throughout the Hub - Planning the Insights agenda & budget / setting priorities for the Hub - Running strategic analyses across a variety of data sources to identify business opportunities and challenges - Lead and develop the Insights teams based in Hub markets Reporting to the Director of Insights, Middle East & Africa Region, you will: • continuously engage with category heads in markets to stay current on business needs to plan and prioritise Insights resources accordingly • run strategic analyses, consolidating all available information about consumers, the market/s and competition, to support adult smokers’ conversion to IQOS and the combustible cigarettes portfolio strategy • communicate results and get consensus from collaborators, applying a variety of methods of communication to encourage/provoke action as the objective voice of the consumer • ensure insights integration into commercial/business plans and maintaining high levels of service standards to partners. • support the transition to the new way of working in the Region by: - search for opportunities to collaborate across the Hubs - sharing standard methodologies and developing new methods organically, as well as adding to and maintaining the knowledge databases; - providing feedback on what is working and what could be improved - be part of global Pods working in taskforces Who we’re looking for: - Tertiary Qualifications in statistics, mathematics, economics, behavioral economics or sociology - +10 years’ experience working in consumer insights capacity at research agencies and client side (telecommunications, banking, or tech/electronics companies would be an advantage), in a team leader role - The successful incumbent will have a proven track record of optimally communicating and influencing management through business recommendations grounded in deep consumer understanding. Experience in a regional role is a plus - Experience with a diverse set of both qualitative and quantitative research tools (brand equity, retail audit, consumer tracking studies) and digital market research is required - Comfortable leading execution and integration of insights with data modelling, extraction and visualization (e.g., PowerBI or Tableau) strongly desirable - Proven experience in managing and developing both direct reports and agency partners is required - Comfortable working in, and leading, virtual teams - Strong communication & influence skills - Strong logic skills (i.e., take the best decisions with minimal guidance) - Learning agility What we offer: Our success depends on our hard-working employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: - Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. - Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. - Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. - Take pride in delivering our promise to society: to deliver a smoke-free future. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.