Details

Contract

Full-Time

Location

Tokyo, Japan

Department

Consumer

Openings

1

Job ID

52005192

The Role Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. Our Digital function is responsible for motivating awareness and understanding, building consideration, action and loyalty amongst our legal aged smokers and legal aged users. Within the Digital function, our Digital Advertising team is responsible for our digital performance marketing, our digital brand advertising, our digital media partnerships and digital communications. Reporting to the Head of Digital Advertising, the Mgr. Digital Adverstising Content is responsible for digital creative strategy, production and and development of paid media assets, aligned with our marketing campaigns strategy. Integrating Personalized messaging for various target audience(s) and the delivery platform / formats. This includes awareness strategy, planning & buying and creative, integrated communications and digital strategies, to drive acquisition, retargeting, and brand/product/campaign awareness. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Accountability 1 Responsible for Strategy, Planning, Development, Production and Deployment of PMJ communication and creatives development in Digital Paid media. This includes: developing and managing effective integrated paid media content plans (in partnership with Marketing); developing attractive assets and messages based on media placement; maintaining assets and comprehensive reporting for each campaign; staying apprised of industry standards, new media programs/opportunities and able to advise on new ways to communicate. Develops communications plans, including but not limited to display, social, search, mobile, video, innovation, digital influencers, DOOH, Dynamic Creative, performance media, amplification, undertakes research and analyse data using specialist industry resources, understands target audiences and analyse their characteristics, behaviour and media habits, recommends the most appropriate types of media to use, develops assets for dynamic ads distribution, proofreads advertisement content before release, optimizes messaging and targeting in collaboration with Media Planning and Buying team / agencies partners. Be a catalyst to deliver our digital objectives across targeted PMI audience - consumers, retailers, corporate affairs, talent and internal. Accountability 2 Employ critical thinking when investigating and analyzing relevant research information and evaluating and presenting communication opportunities that will impact on business' digital strategies and objectives. Works closely with the Digital Activation team to understand the business objectives of each initiative, and define the communication strategy collaborating with the Media Planning and Buying team / creative agencies. Collaborate with other digital department members and with key contact points across other functions in PMJ to drive audience understanding and engagement of our Reduced Risk Product category, smoke-free future agenda, IQOS products, retailer engagement, as well as understanding of PMJ as an organization and as an employer. Accountability 3 Drive activation of our consumers and other audiences through the effective and innovative delivery of relevant contents via digital paid media. As a digital media subject matter expert, provide communication effectiveness reports, and recommend optimizations when appropriate to improve media performance both for paid digital media as well as for other internal stakeholding teams programs. Inspire peers and colleagues to become disruptive innovators. Accountability 4 Collaborate closely with all members of the Digital Advertising team, and partner with other members of the Digital function, to ensure they deliver the campaigns and capabilities needed to satisfy our overall digital strategy, programme and commercial objectives. Work closely with teams throughout Legal and Compliance to ensure good work/practice is put in place, highlighted, shared, understood and followed. Accountability 5 Ensure close communication and alignment with the Global Digital Team and other Global functions for local deployment of global digital paid assets, and sharing of market requirements and locally envisaged campaigns and assets to global teams. Work across other global teams including Communication, IS, and Science & Innovation to ensure sharing and alignment of digital media learnings, assets, and capabilities. Accountability 6 Motivate and empower reports in creative functions to deliver against objectives, drive total paid digital media success, and ensure that reports have the tools and time to develop and grow in their functions and facilitate cross digital team collaboration for reports. Be an elevator of talent and a rewarding manger and representative of PMJ to work with and for. Accountability 7 Guarantee and provide delivery of new programmes, new capabilities, and enhancements across all our paid digital media. Partner with all functions to ensure an optimal combination of design, content, and functionality, aligned to and reflective of our brand, commercial, and digital objectives. Provide all programmes, projects, and campaigns to effectively discover, define, design, deliver, deploy and create data to power insight and optimization, for continuous learning and improvement. Accountability 8 Governance of the digital paid media creative function, ensureing complete compliance with all global guidelines as well as providing critique, insights, suggestions, and local market naunaces to the regional team on these guidelines. Oversee the digital paid media projects, with both full delivery and full transparency across internal stakeholders and teams as to the the timing, needed materials ad approvals, involved parties, and current status. Responsible for the creative content budget and the expenditure of all funds for the the creation, delivery, and design of creative for the paid digital team. QUALIFICATIONS Work experience Proven 6 years or more of experience as a creative / copywriter for online paid media campaign creative development in a media agency, working on marketing campaigns for FMCG brand or other category. MUST have demonstrable knowledge and understanding of creative project management and delivery. Digital media planning and buying, including technical details related to contents development (format / dynamic contents), and experience in all steps of the media planning process, across a variety of industries Strategic thinking, introduction of innovative ideas/techniques, insightful analysis

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