Toronto, Canada





Job ID


Be a part of a revolutionary change At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Your day to day As CRM Lead, you will be responsible for managing multi-category CRM calendar, aligning with multiple stakeholders to ensure omni-channel communication. You will be responsible for overseeing all digital content creation activities and ensuring complete understanding of product and legal age consumer. You will be accountable for: • Supporting the management of multi-category CRM monthly calendar based on annual targets and consumer pain points. You will be responsible for sharing calendar with critical stakeholders for alignment as well as analyzing and supporting with daily/weekly/monthly updates on CRM performance • Overseeing all email and SMS content creation co-ordination for company platforms across the consumer journey, ensuring proper segmentation exists for targeted communication as well as keeping up to date with industry best practices and monitoring content activities of competitors • Working closely with the Brand / Consumer Journey / Product / Legal / Digital teams to update on results/learnings as well as ensure content is coherent based on the relevant based on consumer journey • Testing on various email campaigns, analyzing current campaigns and making recommendations for improvement, ensuring all email campaigns comply with current email best practice in the industry • Being involved in the Net Satisfaction Score (NSS) program, including call backs and huddles to align data and insights based on survey sources, reviewing feedback and developing & implementing solutions • Supporting the Marketing Cloud management and ensuring delivery of assets on time for all campaigns across consumer journey both BAU and automated drip emails • Guiding and supporting CRM specialist role by sharing relevant information on CRM campaign execution, listening and challenging to ensure best outcome/results by testing new technology available to optimize results. YOU ARE THE RIGHT PERSON FOR THIS JOB IF YOU HAVE You are creative minded with an ability to conceive interesting ideas for new content. You bring with you: • College or University Degree related to Business Studies, Analytics, Digital- Marketing • 5+ years of experience in brands and digital marketing • Strong background and understanding and developing strategies across customer lifecycle WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.  WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada -an International Fortune 500 Company. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018 & 2019. We currently employ over 700 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: